EVERYVILLE, CA, November 28, 2008
/24-7PressRelease/ -- Cartridge World, the world's fastest growing ink and toner refilling retailer and franchisor in the $80 billion printer cartridge industry, announces the appointment of Steven L. Yeffa as President of Cartridge World Americas.
Yeffa, who most recently served as Cartridge World's Chief Financial Officer, will enhance consumer knowledge of the company's outstanding services and economical and environmental benefits. He will also support franchisees by building up the company's infrastructure.
"Steven Yeffa has over 25 years of senior financial management leadership in office automation and asset management technologies, making him the perfect choice to provide the motivation and priorities for the delivery of important initiatives to our network," Cartridge World CEO Tom Fricke said. "Steven will effectively communicate with his counterparts around the world, such as in Europe and Asia, to ensure we are sharing our best practices and are consistent in our approaches to the delivery of solutions."
Yeffa was named President Cartridge World Americas in August after joining Cartridge World as its global Chief Financial Officer in September 2005. Before coming to Cartridge World, he served as a consulting chief financial officer for two companies in the San Francisco Bay Area. And from 2001 to 2004 he was CFO for the Western Region of IKON Office Solutions in Walnut Creek, California.
"Cartridge World has grown dramatically, with more than 650 units today in the United States," Yeffa said. "While we will continue our global reach, we must focus on our infrastructure systems and support for our franchisees so they can reach their maximum potential."
Yeffa is an honors graduate of St. Mary's College of California and the Institute of Lease Management at Columbia University in New York.
About Cartridge World
Emeryville, CA - based Cartridge World is the world's fastest growing ink and toner refilling retailer and franchisor in the $80 billion printer cartridge industry. The company refills and remanufactures inkjet and toner printer cartridges, using state-of-the-art processes and high quality inks and toners. It offers consumers and businesses a more affordable option to buying new, provides a 100% satisfaction money-back guarantee and helps the environment by keeping cartridges out of landfills. Voted #1 in the category of toner replacement services by Entrepreneur Magazine Franchisee 500, Cartridge World has more than 1,600 franchised retail locations in 61 countries. For more information, call (888) 99-REFILL or visit http://www.cartridgeworldusa.com.
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