/24-7PressRelease/ - LAKEWOOD, OH, April 29, 2008 - David A. Hein, the CEO of CF Media Group feels the consumer trend towards leveraging social networks for advice, support and referrals will continue to grow exponentially and that Carfolks.com fits their strategy for developing key dynamic growth experiences for the Automotive industry perfectly.
CarFolks.com was a privately owned company started four years ago, originally as an automotive portal that hosted dealership inventory. Co-Founder Mark R. Dubis, a 25+ year veteran of the auto retailing and finance industry transitioned CarFolks into a social networking model over this past year.
Mark R. Dubis explained, "With the rapid growth and success of companies like MySpace and Facebook I saw an opportunity to bring value to auto dealers and their sales teams by providing a way for them to connect with their customers and "in the market" buyers." He continued, "CF Media Group has the vision and resources to advance the CarFolks.com agenda at a rate much more rapid than we could do on our own so we are excited about becoming part of the CF Media Group team."
Previously Mark was the Director of the Dubis Group, an automotive industry marketing services firm and also served as the Editor of Digital Dealer Magazine where he developed their online newsletters and websites for parent company Dealer Communications.
David A. Hein, CEO of CF Media Group said, "Mark is one of those extraordinary people that possesses a passion for this business and has keen insights into both the challenges and opportunities that dealers are looking for in this market. He will be a great asset for our team." Talking about the CF Media Group strategy, Hein continued; "We are building a team of the strongest individuals in every sector of the industry, an aggressive recruitment campaign is under way with specific people identified in each strategic role. The team is already in the development of tools that will dramatically change the way dealers and manufacturers view their advertising strategies and market to consumers and Mark Dubis is a strong influence guiding this process."
For additional information, please contact Monica Bailey at
monica@cfmedia.biz---
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