Press Release - CHICOBAG ADDS NEW "LIFE" TO ITS LINE

CHICO, CA, October 22, 2008 /24-7PressRelease/ -- The new ChicoBag "Vita," which means "life," is the latest innovative addition to ChicoBag's celebrated and massively popular line of eco-friendly offerings. The ChicoBag Vita takes the ChicoBag Original blueprint and pumps up its capacity to accommodate bulkier purchases.

Without sacrificing any of the conveniences of the ChicoBag Original - durability, convenience, a carabiner clip, compact self-contained drawstring pouch as well as lightweight and machine washable material - the stylish new ChicoBag Vita gives shoppers another eco-friendly option. The new, roomier size (19" x 15.5") and a higher capacity (40 pounds), along with reinforced straps and very comfortable shoulder length handles, makes it a "must have" for eco-focused shoppers. Its size and capacity is ideal for many uses such as warehouse club shopping or toting gym gear.

ChicoBag Vita bags are available in 8 elegant, nature-inspired colors complete with two-toned complementary trim. When compressed into their pouch, the bags are nearly the same size as the ChicoBag Original. The ChicoBag Vita retails for $8.00 and is available at the company's website, http://www.chicobag.com.

Always an innovator interested in advancing the cause of sustainable lifestyles, ChicoBag is equipping consumers with a growing selection of economical, eco-friendly convenient products that enable them to more easily green their lives.

About ChicoBag (www.chicobag.com): ChicoBag's reusable shopping bags provide one of the most convenient and affordable solutions for breaking the single-use bag habit. The company is widely respected for its dedication to environmental preservation and it has instituted a recycling program through which its bags can be returned after they have finished their service. ChicoBag has been featured in Real Simple, Entrepreneur, Fortune, Natural Home, InStyle, PARADE, Natural Health, Money and many other print outlets, in addition to a variety of broadcast and online media. Its bags are in the hands of a host of eco-minded celebs : The Black Eyed Peas, Ed Begley, Jr., Amy Smart, Hilary Swank, Liv Tyler, Keenan Ivory Wayans, Carmindy, Ty Pennington, Patrick Dempsey and many others.

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