CHICO, CA, February 07, 2009
/24-7PressRelease/ -- First ChicoBag inspired consumers to break the single use bag habit when it created one of the most innovative and convenient reusable bags on the market. Then the company gave birth to "The Bag Monster," an eco "anti-hero" mascot to educate the world about the need to break the single use bag habit. The Fall 2008 release of the "ChicoBag Vita" ushered in a larger capacity option so there were no longer excuses for neglecting to bring your own bag.
Never one to rest on its laurels, the company challenged itself to help clean up plastic that is already in our retail cycle. After much research and development, it has created the ChicoBag rePETe. This new bag is made nearly entirely of recycled materials researched and selected by ChicoBag to have the utmost durability and effect on reducing waste. The fabric and drawstring were produced from recycled plastic bottles - PET, averaging about 7 bottles recycled per bag. The cordlock was made from recycled polyurethane. Even the handy carabiner clip is made from recycled aluminum.
Marketing Manager Wesley McMahon notes, "The rePETe is the next step in our evolving effort to provide society with a trusted brand and a portfolio of quality products aimed at helping humanity solve the environmental challenges ahead. Many companies claim to manufacture "recycled" reusable bags, and for this reason the people at ChicoBag feel it is our responsibility to let our customers know exactly what raw materials are used in rePETe production. You can rest assured that the rePETe is manufactured from 99% recycled materials with 73% of the total weight coming from post consumer recycled materials."
The ChicoBag rePETe has a 25 pound capacity, the equivalent of approximately three and a half gallons of milk, and is the same size as the ChicoBag Original, which fits in most retail store bag racks for easy loading. It is available in five colors (Pacific Blue, Green Cypress, Red Clay, Moss Green and Canyon Brown) with two-tone accents, and retails for $9.00. Like all ChicoBags, it is customizable and compresses into that handy self-contained pouch for which ChicoBag is so renowned.
About ChicoBag (www.chicobag.com): ChicoBag's reusable shopping bags provide one of the most convenient and affordable solutions for breaking the single-use bag habit. The company is widely respected for its dedication to environmental preservation and it has instituted a recycling program through which its bags can be returned after they have finished their service. ChicoBag has been featured in TIME, Real Simple, Entrepreneur, Fortune, Natural Home, InStyle, PARADE, Natural Health, Money and many other print outlets, in addition to a variety of broadcast and online media. Its bags are in the hands of a host of eco-minded celebs : The Black Eyed Peas, Ed Begley, Jr., Amy Smart, Hilary Swank, Liv Tyler, Keenan Ivory Wayans, Ty Pennington, Patrick Dempsey and many others.
About PET - Polyethylene terephthalate (PET) was patented in 1941. PET bottle recycling is often more practical than recycling of other plastics. The primary reason is that plastic carbonated soft drink bottles and water bottles are almost exclusively PET, which makes them more easy to sort from other plastics. PET is often recycled into textiles such as polyester and polar fleece.
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