ROSWELL, GA, November 23, 2008
/24-7PressRelease/ -- The Counter, a premium burger concept known for their amazing number of possible combinations for their famous sandwiches, is open in Roswell at 850 Mansell Road. Brothers Don and Scott Harris plan to open 10 more restaurants over the next 10 years. Immediate fans of The Counter since its inception, the Harris brothers are looking forward to introducing the restaurant they love into a new marketplace.
The Counter is like no other burger joint, with more than 312,120 possible combinations among its three sizes of burgers. Angus beef, grilled chicken, turkey, veggie and specialty seafood burgers with options of 10 cheeses, 28 toppings, 18 unique sauces and three types of buns, provide a dizzying array of choices available to premium burger lovers.
Founded in 2003 by restaurant industry veteran Jeff Weinstein, Culver City, Calif.-based The Counter is the 21st-century equivalent to the classic burger joint, offering a fresh, unconventional approach to the American tradition of creating the ultimate premium burger. Since opening its original Santa Monica location, The Counter quickly gained national acclaim. In July 2005, GQ magazine columnist Alan Richman named The Counter's "Build Your Own Burger" to his list of the best burgers in America and "The Oprah Winfrey Show" featured the GQ list shortly thereafter in a segment entitled "20 Burgers You Must Eat Before you Die".
The Counter customers can choose from its standard selection of six signature burgers, including the Old School with fresh ground beef, Tillamook cheddar cheese, lettuce tomato, onions, pickle and red relish or the Taco Turkey with fresh ground turkey, jalapeno jack cheese, lettuce, scallions, dried cranberries and spicy sour cream. But 80 percent of The Counter customers choose to "Build Your Own Burger" and get creative with the hundreds of thousands of possible variations that The Counter offers them. The Counter's burgers are made from certified humane-raised, natural grain-fed beef and are available in 1/3-pound, 2/3-pound and one-pound patties. Customers are given a clipboard from which to make their selections when they are seated in The Counter's full-service, sleek, retro-feel dining room.
"We're giving the power back to the customer," said Weinstein. "We're putting the choice in their hands. Ultimately, they're responsible for what goes on their burger. They own that burger. It has their name on it."
The variations seem to never end. Unique monthly burger selections include such choices as Old Bay Lobster Cake with Fried Artichoke Hearts or a Ground Ahi Tuna Burger with Saffron Aioli. Other popular menu items include the Burger in a BowlTM - The Counter's version of a salad featuring a burger without a bun - fried pickle chips, sweet potato fries and crispy fried onion strings along with additional appetizers, sandwiches and desserts. The Counter also offers a selection of beer and wine.
The Counter's atmosphere, with its modern, industrial d cor, is as unique as its menu choices. Modern music provides the backdrop with the lights lowered in the evening to create a warmer, cozier environment.
"One exciting point of The Counter is the high level of customer participation," says Scott Harris "Instead of a chef dictating what can and cannot go on the burger, the customers make every decision about their meal and I can't wait to show the community what we're all about!"
The Counter Roswell
850 Mansell Road
Roswell GA 30076
678 461 9661
678 461 9662 FAX
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