/24-7PressRelease/ - May 31, 2007 - Cinnabon Jordan, part of Jana Restaurant Management (a member of Tantash Group) recently organized field trips to its branch at Zara Center for children from Lubna's Pre School.
During the three day field trips held between May 13th to May 15th 2007, the children enjoyed the opportunity of tasting Cinnabon's specialties, including its delicious Cinnabon Bites, its Chocobites, its signature classic Cinnabon roll, the Chocobon, and the delicious fruit flavoured Chillattas drink and other mouth watering delights.
To further ensure that the children's Cinnabon visit was in fact an experience that was not only fun, but also a valuable addition to their wealth of general knowledge, the children were also shown how the Cinnabon Specialty Rolls are prepared surveying all the stages of the Cinnabon dough's life from its onset to it being mixed, rolled, raised, and finally baked.
"We feel that our interaction with all sectors of society is important, and it is our mission to keep our children inspired by colorful memories formed by fun and fulfillment. We can not forget the fact that the children are the future of our nation, and Cinnabon is an integral part of that future as well.
These beliefs have driven us towards strengthening our ties with the younger members of our society, and it is these ties that have inspired us to organize such trips to our bakery as the one recently held." Said Operations Manager of Cinnabon Jordan Mr. Issam Farahat
What's worth mentioning, this is the second year that the maker of sweet delights organizes such a field trip for the same age group, and based on both successes Cinnabon is planning for similar activities in the future.
Mr. Farahat also added, "Our relationship with our customers is one of fun and interactivity, and we hope to strengthen this relationship by providing quality products and services that come inline with both our clients' needs, and the needs of the Jordanian market at large."
Maha Al-Rawashdeh
TRACCS Jordan
Tel. 9626 592 4114
Fax 9626 592 4334
jordan@traccs.net
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