/24-7PressRelease/ - AMMAN, JORDAN, June 09, 2007 - Cinnabon Jordan, part of Jana Restaurant Management (a member of Tantash Group), and maker of The World Famous Cinnamon Rolls, recently announced the launch of its newest additions the Chocolate dipped Cinnabon Stix, which is a variation of its signature Cinnabon stix only dusted with sugar, Makara Cinnamon, and a coat of rich chocolate.
This new addition to Cinnabon's ever increasing menu, comes in celebration of Jordan's vibrant summer season and the first of Cinnabon's Summer Campaign of new delights. Coming as a lighter version of Cinnabon's rich desserts; the new Chocolate coated Cinnabon stick is to serve as the perfect mouth watering experience against a hot summer breeze.
Responding further to the people's needs to quench their thirst while enjoying Jordan's vibrant summer fiesta, Cinnabon's second Summer Campaign delight is adding more exotic flavor variations to its amazing, hand-blended frozen beverages the "Chillattas." This refreshingly indulgent drink is now available for anyone wanting to indulge a sweet tooth in, Pomegranate Banana and passion fruit flavors.
"We are very excited about our new products" said Essam Farahat, Operations manager, Jana Restaurant management Co. "It has always been a tradition at Cinnabon Jordan to launch products that respond to the demands of the season. Last winter we launched our "Coffelattas" beverage, a delicious warm espresso drink created to warm hearts for Jordan's chilly winter months, and we saw that this product was in high demand because it responded to people's need for a warm beverage at the time. Now that the summer is here, and because Jordan is known to be a country beaming with life throughout the summer season we decided to add that extra flare to the moment, and to launch products that reflect people's love for life, and their need for a good and fresh summer taste."
These new delights from Cinnabon are available in Cinnabon's outlets across Amman providing with it the perfect tasting experience for anyone wanting to sit in Cinnabon's stores or wishing to take in an indulgingly sweet experience while on the road.
Maha Al-Rawashdeh
TRACCS Jordan
Tel. 9626 592 4114
Fax 9626 592 4334
jordan@traccs.net
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