Citipeak Promotions: 'Competition Is the Greatest Thing That Can Happen in Business'

    LONDON, ENGLAND, September 29, 2014 /24-7PressRelease/ -- President of consumer-product invention company Quirky, Doreen Lorenzo stated recently at a panel discussion of the sharing economy in New York that 'Competition is the greatest thing that can happen in business'. For companies who feel the competition hot on their heels can be stressful, yet it also means they focus more intently, push the business harder to stay ahead and ensure the company grows. Citipeak Promotions uphold the statement and believe that competition in business is essential. The firm review the reasons why.

About Citipeak Promotions: http://www.citipeakpromotions.co.uk/company-info/

As the sharing economy expands and grows, so too has the numbers of competitors for a share of the market and consumers. In the business world, knowing that competitors are close by is positive. In a market without other start-ups, a company can begin to gain a sense of false confidence and can possibly have a negative effect on company growth.

'Know who your rivals are. You need to be focused on your competitors while ignoring them. You need to know their products, market positions, how they engage with customers, but don't constantly react to every move they make. Use the knowledge to increase productivity in your own business,' explains Nick Johnson, Managing Director of Citipeak Promotions. 'Never be deterred from entering a market that already has some competitors. A market is never too crowded and competition just shows that there is a demand for the services on offer,' added Nick Johnson.

Citipeak Promotions is a company that operates within the highly competitive sales and marketing industry. Over the last 10 years, demand for outsourced sales and marketing firms has increased dramatically, creating a need for such companies like Citipeak Promotions. Now the industry is nearing a saturation point, with competition rife in cities such as London, Southampton, Manchester, Leeds, to name but a few. Even with many competing firms, Citipeak Promotions thinks that this is good for the industry.

'Competition raises industry standards and pushes firms like Citipeak Promotions to go that extra mile to ensure they maintain in the forefront of the competition,' says Nick Johnson. 'I welcome the competition, because it means I don't rest on my laurels and it gives me that motivation and determination to push the company to achieve better targets and greater results,' added Nick Johnson.

Citipeak Promotions is an outsourced sales and direct marketing firm that specialise in customer acquisitions. The firm uses face-to-face marketing techniques to deliver a high ROI for their clients.

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