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LONDON, ENGLAND, April 22, 2014 /24-7PressRelease/ -- According to a new study by Research Now, consumers are more cautious when they are online compared to how they behave offline when it comes to trusting and interacting with brands. Across the research group (2500 regular users of social media in the UK, US and Australia) surveyed, 85% of consumers are more likely to trust a brand if they are in one of its shops or other areas of the 'offline world', than compared to interacting with the brand online.
One of the fastest growing methods of direct marketing and advertising in the current economy is event marketing. London based, Citipeak Promotions is an events marketing firm providing a specialised skill set and experience for their clients. Many brands look to outsource to firms like Citipeak Promotions because one of the benefits of event marketing is the consumer trust that is built and maintained between the customer and the client from the initial brand exposure.
Citipeak Promotions believe that consumer trust is the glue that holds together the relationship that a customer has with a company. Without trust in a brand, a company will not survive. Gaining consumer trust is vital if a business wants to survive, let alone grow and expand. Citipeak Promotions gain consumer trust at events through face to face interaction; in any customer facing role, rapport skills are important when understanding what is important to customer and if the customer feels understood, they are more likely to trust a brand.
About Citipeak Promotions: http://www.citipeakpromotions.co.uk/company-info/
The top 3 methods that Citipeak Promotions use to gain consumer trust include:
1. Listening to customer needs and feedback
Current and prospective customers want to feel valued and not just another number in the sales funnel. Customers are human beings and expect to be treated as such. Citipeak Promotions receive instant customer feedback that they can use to adapt future marketing methods.
2. Place customer needs ahead of company profits
Make sure that customer needs and satisfaction is more important than landing the sale and making profits. If customer needs are placed first, profits will naturally be generated because the customer will feel valued. Citipeak Promotions place their customer needs first resulting in a guaranteed ROI for their clients.
3. Communicate frequently with customers
Citipeak Promotions frequently run events throughout the UK. Highly trained advisors are available to current and prospective consumers at these events to answer any questions and represent the brand.
Success in today's business world requires a dynamic product and a key marketing strategy. However, it also requires building quality relationships which are built on trust; taking time, effort and consistency. Citipeak Promotions implement these efforts into each marketing campaign resulting in guaranteed success for their client's brand.
Founded by Nick Johnson in early 2010, Citipeak Promotions Ltd is a vibrant Event Sales and Marketing Company; providing a cost-effective service for a wide range of clients, with the ability to enter new target markets throughout the UK and Europe.
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