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CHICAGO, IL, August 09, 2014 /24-7PressRelease/ -- An increasing number of organizations are making the argument that customer service ought to be social. Those pushing this believe that social media interactions shouldn't just be left to the marketing departments. More and more customer interactions are happening via social media platforms such as Twitter and Facebook, so, many firms are utilising this as an efficient and affordable tool to deal with complaints and push their brand through compliments.
City Business Solutions is an outsourced sales and direct marketing firm located in Chicago. The firm believes that through their direct marketing methods they provide their customers with the best customer service available by connecting with them on a personal level. The firm run personalized campaigns that are uniquely tailored to suit the clients' needs. The campaigns are then taken directly to consumers by a dynamic and friendly sales force that connects with the customers face-to-face. This enables City Business Solutions to make personal connections, increase customer acquisition and brand loyalty for their clients.
Speaking out against the claims that customer service is better dealt with online, City Business Solutions has highlighted how direct marketing is better for customer service. The firm have pointed out how direct marketing offers customers faster response times compared to social media accounts that could be left inactive for hours or even days. By interacting with customers on a face-to-face basis if there ever is a customer service breakdown the problem can be dealt with straight away and in a more effective manor than over a computer screen.
City Business Solutions' CEO, Mrs. Jamie Shahin, is pushing for firms to utilize cross-channel marketing to cover all bases and provide an all-round more effective customer service process. Cross-channel marketing allows for firms to take up position in every possible channel and intelligently engage with customers on every level. This allows for a more personalized approach to conversing with consumers which they appreciate and are more likely to respond to. Cross-channel marketing allows for customers to be met at every step of the way, whether it be buying or reporting a problem, with the conversation being picked up across a growing array of channels. This form of marketing enables a brand to contact consumers by their preferred means of contact with messaging and offers that are uniquely tailored to their relationship with the brand. City Business Solutions say that it is also extremely convenient for the consumer which benefits them and makes them more likely to return to the brand.
As a successfully growing direct marketing company City Business Solutions are proof that these types of marketing work wonders for improved customer service. The firm are against organizations turning all of their customer service online.
About City Business Solutions: http://citybusinesssolutionsusa.com/about-us/
City Business Solutions is a direct marketing firm based in Chicago Illinois. The firm help clients to reach their goals by creating and implementing unique campaigns developed to suit their needs. City Business Solutions' enthusiastic sales team actively interact and engage with customers to create lasting connections and increase brand loyalty. This focus on personalized customer service ensures that City Business Solutions can guarantee a high ROI for their clients and increase their brand awareness across the target demographic.
Follow @ChiCBSolutions on Twitter and Facebook.
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