BURBANK, CA, August 13, 2009
/24-7PressRelease/ -- Coffee Beanery and Feature This! are celebrating their prominent placement in a hit number-one film with Funny People featuring the java house not only on the big screen but in its national television ad campaign. Commercials for the film, which air nationwide on all major networks, feature a clip of the main characters meeting at Coffee Beanery, including a tight zoom on a paper cup with the company logo.
This is the second time in their 12-year collaboration that Feature This! has scored Coffee Beanery a starring role in a number-one film: 2000Õs Erin Brockovich also earned the top box office slot. Overall, Coffee Beanery has earned screen time in 40 feature filmsÐÐincluding Deep Impact, Final Destination and How to Lose Friends and Alienate PeopleÐÐand 75 television shows, including such small-screen standouts as ÒWeeds,Ó ÒEntourage,Ó Ò24,Ó ÒChuckÓ and Ò90210.Ó
And Coffee BeaneryÕs reputation doesnÕt end in front of the camera. ÒThe entertainment industry is one fueled by coffee, and Coffee BeaneryÕs premium craft-roasted blends are production crewsÕ caffeine of choice,Ó said Jay May, President of Feature This! ÒEveryone working on these projects loves their coffee, so when we get placement in a movie or show, itÕs not just us who reaps the benefits.Ó
About Coffee Beanery
Coffee Beanery was founded in 1976 in Flushing, Michigan, long before other American coffee chains began specializing in gourmet coffee. Thirty years later, Coffee Beanery is still comprised of Òcoffee people who care,Ó with over 100 locations nationwide and 20 international stores that operate using the same unique, time-tested family business approach, relaxed environment and commitment to quality. For more information about Coffee Beanery, visit their website at http://www.coffeebeanery.com.
About Feature This!
When Jay May founded product-placement Feature This! in 1994, he developed the motto Òunderpromise, overdeliverÓÐÐand heÕs stuck to it ever since. Feature This! has developed close relationships with all the major studios and production companies and dozens of national name-brand companies. When determining where to place products, Feature This! always makes sure to represent the best interests of the brand to ensure the highest quality and integrity of the productions engaged. For more information and to contact Jay May, visit their website at http://www.featurethis.com or call 818-972-1313.
Contact:
Barbara Stracner
Public Communications Worldwide
11602 Knott Street, Suite 13
Garden Grove, CA 92841
Tel. 714-891-3660
bstracner@pc-w.com
(c) 2009 Feature This! Inc. All rights reserved.
Specifications are subject to change without notice. All other trademarks are the property of their respective companies.
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