DENVER, CO, April 03, 2010
/24-7PressRelease/ -- According to Concerto Internet Marketing's owner, Jonathan Fashbaugh, small business owners face two big problems when they are shopping for SEO (search engine optimization): lack of knowledge about the service, and the lack of knowledge that SEO providers have about the business owner's industry. Entering into a mature market of thousands of SEO companies, Concerto Internet Marketing hopes to address both of these challenges.
Not knowing what SEO is all about puts the small business owner at a big disadvantage when they are shopping for an SEO provider. SEO is the process of getting a website ranked highly on Google and the other search engines when prospective customers do a search for a provider who offers their services. According to Fashbaugh, the process is very complex, and not every provider goes about doing it the same way. Some SEO providers take short cuts. "Often the small business owner ends up making a decision based on cost alone," says Concerto, "which is a big mistake, because the people who don't charge a lot for their services are usually the ones who take short cuts, or just plain don't do the work that they promise."
Even when the prospective SEO buyer finds an SEO company that seems to know what they are doing, he finds himself having to explain his business to the SEO person, and often the business owner's priorities get lost in translation. "SEO, at its most basic level is about keywords. If the SEO company doesn't know what your priority keywords are, and how the various keywords are weighted compared to one another, they may be spinning their wheels and wasting your money going after keywords that you don't care about," says Concerto.
Concerto Internet Marketing has niche experience working with medical providers, specifically dentists and cosmetic surgeons. Concerto's owner explains that this gives him a big advantage. "I know the doctor's business. I know that while 'teeth whitening' may get a lot of search traffic, it's not what makes the client a lot of money. I know that 'cosmetic dentistry' may be a very desirable keyword for him, but I also know enough about dentistry to ask the dentist, 'Do you want to go after general dentistry patients as well?' If so, then 'dentist' becomes a huge priority. You have to know the client's business in order to accurately and effectively represent him online."
Concerto Internet Marketing is a Colorado SEO firm, opening its doors in May. Contact them if you would like to know more about how SEO can help your small business.
About Concerto Internet Marketing, LLC
Concerto Internet Marketing, LLC is a Colorado SEO firm that specializes in working with dentists. Concerto operates nationwide and in Canada. For more information about Internet marketing, visit http://www.concertointernetmarketing.com
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