/24-7PressRelease/ - April 03, 2008 - MediaBrains, a leader in b-to-b online directory advertising, today announced it has entered into an agreement with Conformity magazine, the leading regulatory compliance publication of the electrical engineering market, to build and manage its Online Industry Directory.
Industry Directories are similar to vertical-specific yellow pages. The directory helps website visitors quickly and easily find products and services such as electrical materials and components, testing equipment, cables, wires, service providers and more. Advertisers can buy Featured Listings, which appear on page one of the directory and have proven to greatly increase leads and click-throughs for advertisers.
"With our expertise in managing and growing Industry Directories, we anticipate extremely positive results from this partnership," says Gina Paddock, MediaBrains' Vice President of Sales. "We welcome Conformity magazine to the MediaBrains Industry Directory family."
Using its proprietary ad and sales management software platform, MediaBrains will build the technology platform, verify the publishers' data, expand content, optimize organic search rankings and manage advertising sales.
"Our readers are Conformity magazine's single most important asset, and we've developed a strong, loyal base. The new Industry Directory is another example of our commitment to providing our readers the most comprehensive information and tools available in the electrical engineering industry," says Lorie Nichols, Publisher of Conformity.
About MediaBrains
MediaBrains, a leader in business-to-business online advertising, specializes in Industry directories and contextual advertising and enables marketers to place advertising in Industry Directories and alongside relevant content on vertically-focused websites, to guarantee the most targeted leads. Formed in 1996, MediaBrains' exclusive network of online publishers covers virtually every vertical market. For more information, call 800.627.2467 or visit http://www.mediabrains.com.
About Conformity Magazine
Conformity is the preferred publication for current regulatory and design information in the field of electrical engineering. Since 1996, electrical engineering professionals have been turning to Conformity to stay informed on current trends and developments in worldwide regulatory compliance issues. For more information, visit http://www.conformity.com.
For more information, please contact Marlo Sollitto at 239-354-1819.
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