LIMERICK, IRELAND, August 16, 2014 /24-7PressRelease/
-- Some businesses may not know where to start but with their extensive experience in the direct marketing industry, Consultonomics
have offered advice on how direct marketing could help identify a new avenue of leads.
The ability to identify the right leads
can make or break a business. Some businesses believe that their product will simply sell itself, or that reaching out to as many people as possible will lead to success. However sales and marketing firm Consultonomics are concerned that businesses with this view are taking a huge risk and substantially restricting their business growth.
About Consultonomics: http://www.consultonomics.ie/#section-about
Spreading brand awareness without assessing the most promising demographic can result in weak leads which waste both time and resources. The experience of spending too much time on dead end leads can mar a business's reputation and has the potential to damage not only their confidence but also their future prospects within the industry.
Consultonomics warn that Marketing insufficiently can give a business a negative reputation, brands who accurately market their products to the customers most in need presents themselves as a business that cares about their customers' requirements. Poorly executed marketing reflects badly on a company and suggests to the consumer that if the business doesn't care about their product then why should they.
Consultonomics believe that direct marketing could be the solution for businesses struggling to identify their target audience. The firm offer full marketing services and support their clients throughout the length of their campaign. Consultonomics work closely with all their clients to ensure they understand the values and goals of their clients' before implementing a campaign, and continue to monitor the data throughout to adjust the approach to change with consumer trends.
To help young businesses find their demographic, Consultonomics have shared a few of their key techniques that businesses can use to best identify a solid target audience.
Before Consultonomics can create a sales strategy it's important for them to understand their clients' values. It's important for businesses to have a clear picture of what these values are, as it is these values that draw the consumer in. creating a strong business plan is an important step towards identifying a market. A business must consider all aspects from the consumers' perspective and work out what makes them stand out from the competition.
The next step is research. Many businesses are put off by this stage as, although the information is easily accessible it can be difficult to find what's relevant among secondary data. Consultonomics use their vast experience in the industry to help clients find relevant information, as well as conducting their own market research.
Creating a customer profile is the next step towards finding a fruitful target market. Consultonomics urge businesses to consider this profile in depth and build a complete picture of who their customer will be. Income and age are one thing, but for a successful campaign businesses should also consider deeper factors such as beliefs, lifestyle and attitudes and find the most direct way to reach them.
Finally it's important for businesses to keep a close eye on their consumers, trends and spending habits change constantly and it's important to stay one step ahead. Through event marketing approaches Consultonomics track the success of a campaign through customer interactions and up to the minute sales figures which can help a business plan future product and business development, as well as helping them stay relevant within their market.
Consultonomics are urging businesses to take more care with their marketing techniques and believe quality far surpasses quantity within the industry. The firm believes that due to the thorough nature of direct marketing, their services can help ease the pressure off struggling companies by providing a cost effective and results driven marketing solution.
Consultonomics is an outsourced sales and marketing firm that specialises in improving brand loyalty, customer acquisition and brand loyalty for it's clients. The firm use face-to-face marketing techniques in order to create person relationships between brand and consumer and generate a high ROI for their clients.
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