Beat The Brochure
LONDON, ENGLAND, July 31, 2009
/24-7PressRelease/ -- The Financial Times reported recently (6.2.09) that bookings for all inclusive holidays were up 20% on 2008, despite the current economic troubles. Holidays in Turkey and Egypt are increasingly popular medium haul destinations, out of the expensive Eurozone but close enough to be medium haul.
Tui Travel's latest UK consumer research indicates that 87% of Brits are planning to travel abroad on holiday this summer, the same as last year, and 94% of them are heading straight for a package deal.
At the same time, VisitBritan's research shows that Brits are planning to stay home in 2009, rushing to book five million more UK-based holidays than last year. So what's going on?
Holiday price comparison website
http://www.beatthebrochure.com isn't surprised. "Both arguments make complete sense. Take the surge in demand for UK-based holidays. In hard times people go for known quantities. They choose serious leaders rather than charismatic ones. Staying in becomes the new going out. On the other hand people who took an exotic foreign holiday last year might be making savings by choosing a better value foreign option, like all inclusive holidays. They're still going abroad, they're just spending less."
So can the apparent resilience of the all inclusive holidays market, long and medium haul travel and package holidays co-exist with an equally apparent massive hike in UK based 'stay at home' holidays?
Obviously doing your homework is as important as ever, if not more so. In line with the economy, the travel market is in a complete state if flux and - whatever the statistics say - the future is unpredictable. "There's lies, damn lies and statistics" quotes a BeatTheBrochure spokesman. "We're getting contradictory messages from the industry so my advice is to keep an open mind. Don't assume anything as far as your holidays are concerned!"
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