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NEWPORT BEACH, CA, July 30, 2014 /24-7PressRelease/ -- Cord Strategies, a Newport Beach-based web strategy and internet marketing firm, announced that Web Strategist, Errett Cord, has earned a certification for the Google Analytics Individual Qualification (GAIQ) program. Having completed the certification process allows Errett Cord and Cord Strategies to differentiate itself from other local web strategy firms.
"I use Google Analytics on a daily basis as a tool to help assess the effectiveness of our client websites and marketing efforts," Errett said. "Google Analytics is a free, yet, extremely robust web analytics tool that we implement on every site we develop and consult to. The insight and data collected through the tool allows us to make informed recommendations and decisions to ensure the continued success of our clients' online businesses."
The Google Analytics Individual Qualification test is timed and features advanced-level questions regarding the use and application of Google Analytics. The test ensures the Qualified Individual understands the Google Analytics Interface, Various Reports, Fundamentals of Google Analytics, as well as being able to complete In-Depth Analyses using Google Analytics.
Listed below are some of the built-in features of Google Analytics:
- Track external campaign traffic (e.g. Email Newsletters)
- Track on-page events (like clicks, typing, or any action, not just pageviews)
- View and compare segmented traffic data
- Integration with Google AdWords
- Advanced Revenue Tracking
About Cord Strategies
Cord Strategies of Newport Beach, California partners with small to medium sized businesses to grow their businesses through the development of comprehensive web strategies. Cord Strategies services include web design and eCommerce development, managed hosting and digital marketing strategies.
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