WICHITA, KS, April 24, 2010
/24-7PressRelease/ -- INVISTA's CORDURA brand team unveils its latest innovation - CORDURA Baselayer freshFX fabric. Based on a silver-based technology, CORDURA Baselayer freshFX fabrics not only provide long-lasting freshness for the standard life of the garment but also have the added benefit of built-in CORDURA brand durability.
"We realized we needed to develop a fabric that could contend with the rigors of combat, law enforcement and the great outdoors," said Cindy McNaull, global CORDURA brand manager and marketing director. "By adding freshFX fabric technology to our existing CORDURA Baselayer fabric line-up, we are arming our diverse CORDURA Baselayer fabric customers - which include military, tactical, and outdoor enthusiasts alike - with a next-to-skin layer that has lasting freshness."
In addition to its silver-based fabric enhancement, CORDURA Baselayer freshFX fabric continues to offer the unique blend of features found in traditional CORDURA Baselayer fabrics - No Melt, No Drip thermal protection when exposed to heat in flash fire situations, outstanding moisture management, extreme comfort, and exceptional durability.
Garments made with CORDURA Baselayer freshFX fabric are now available through TRU-SPEC brand (www.truspec.com) and distributors. Additional information and 'Buy On Line' links for the CORDURA Baselayer brand family of products can be found at http://www.DefendYourBase.com.
About CORDURA brand
INVISTA's CORDURA brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabrics . Known for its resistance to abrasions, tears and scuffs, CORDURA fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA brand, the word "CORDURA " must be spelled out in all caps, used with an , and followed by the word "brand" or "fabric."
To learn more about INVISTA's CORDURA brand, end-use products, and marketing tools please visit http://www.CORDURA.com.
About INVISTA
INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE , ANTRON , AVORA , C12 , COMFOREL , COOLMAX , CORDURA , CORFREE , DACRON , DBE , DYTEK , FRESHFX , LYCRA , PERFORMA , POLARGUARD , POLYSHIELD , POLYCLEAR , SOLARMAX , STAINMASTER , SUPPLEX , SUPRIVATM, TACTEL , TACTESSE , TERATE , TERATHANE and THERMOLITE . For more information, visit http://www.INVISTA.com.
CORDURA Brand Inquiries:
INVISTA
Three Little Falls Centre
2801 Centerville Road
Wilmington, DE 19808
http://www.CORDURA.com
Media Contact:
Nicole Curtis/Ashley-Harrington Andrews
Howard, Merrell & Partners
Tel: 919-844-2764/919-844-2746
ncurtis@merrellgroup.com
aandrews@merrellgroup.com
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