BISHOPVILLE, MD, March 07, 2009
/24-7PressRelease/ -- Jenifer Jurden has just been named Chief Humor Officer (also known in the corporate world as the "CHO") as she delivers quick-witted, engaging Jurdy cartoons in her internal employee idea program that's got Corporate America grabbing Jurdy to help them combat the worst recession this Country has seen.
While many business owners, CEO's and executives are watching the market plummet along with their bottom line, they are failing to cash in on their most valuable assets--their employees who collectively and intuitively hold a gold mine of experience, knowledge and skill to help their company offset a declining economy. A longtime corporate executive at MBNA and Bank of America, Jurden managed hundreds of people over the years in the corporate environment. As such, it became abundantly clear to her that the most effective way to get results is through increased employee morale and engagement.
Jurden states, "For me that meant pulling on the wit and wisdom of my alter-ego Jurdy to get inside their heads, determine their perceived challenges, and address them from a vantage point of compassionate comic relief through Jurdy. Humor opens the door for much needed, serious problem-solving. My experience is in line with all of the research out there that proves that employees who are engaged, motivated and happy are employees who create more customer satisfaction, more productivity and more profitability."
Jurden has seen firsthand the bottom-line benefits of this burst of informed, internal knowledge brought to the table through employees. Once a highly organized and strategic system is in place, it creates a conduit of ideas on how to reach the company's goals in sales/revenue, customer engagement and satisfaction, cost efficiencies and company processes. And all this while also breaking down those barriers within and between departments and levels that so often squelch forward thinking and innovation.
Indeed, a financial corporation who currently utilizes Jurdy's idea program is reaping the benefits big time. They not only saved over $70,000 in 5 months, but they enjoyed significant improvement in their scores in the Gallup Q12, a rigorous tool used to measure employee engagement and its direct correlation with business outcomes, such as retention, productivity, profitability and customer engagement.
Artfully combining imagery and comic relief with in-depth recognition and creative communication of company challenges at every level, Jurdy's Idea Generation Program helps a company improve financial performance through a more engaged workforce. By naturally and quickly shifting employees' focus from that of a struggling economy, lay-offs and overburdened workloads to increased happiness, morale, productivity and innovation, Jurdy raises the engagement of employees while simultaneously raising the bottom line of the company.
About Jurdy
The company features a copyrighted and trademarked cartoon character named Jurdy who brings comic relief to serious challenges we all face in the workplace. Through employee idea generation programs, intranet messaging and internet cartoons, Jurdy offers encouragement and motivation to employees of the corporate world at a time when morale and productivity are in recession. For more information, please contact Jenifer Jurden (creator of Jurdy) at 410-352-3308 or
jen@jurdy.com.
Source: Jurdy
Website:
http://www.jurdy.com---
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Press Release Keywords:- economy, market, recession, corporations, stimulus, motivation, education, comic relief, employee, idea generation, uinnovation, profit, productivity, employee retention, workplace, workload, lay-offs, hiring, firing, customer satisfaction, customer engagement, employee satisfaction, employee engagement, q12, workforce
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