LEEDS, ENGLAND, November 01, 2010
/24-7PressRelease/ -- Nycomm Group, the newly formed company which now has leading Manchester and Yorkshire telecoms businesses Nimans and Rocom under its umbrella, has appointed digital production company, Bradley.tv, to produce films to communicate the services of its two new divisions.
Manchester-based telecommunications and data distribution specialist Nimans bought its main competitor, Wetherby telecoms equipment provider Rocom, last year and is using the films to support a high profile marketing campaign, having divided its operations into two distinct divisions.
As well as the films, advertising, PR and direct mail are being used to communicate to suppliers, potential new customers, as well as reinforcing the message with existing clients, that Nimans will sell to the trade and Rocom to corporate end users. Previously, the two companies operated in both markets.
Richard Carter, Business Development Director of Nycomm Group, said: "Following the acquisition of Rocom by Nimans last year and the creation of the Nycomm Group, we needed to create a clear message about what the two newly-formed divisions offer.
"We're using a series of channels to communicate this, but the videos produced by Bradley.tv allowed us to create a more visually interesting medium through which we can tell our story - they will be used on our company websites, at exhibitions, open days and re-seller days, as well as when we meet new customer prospects.
"It is the first time we've used an external film production company and we're extremely pleased with the service and the resulting videos."
Nick Bradley, Director at Bradley.tv, said: "We've worked collaboratively with Richard and his team to create a script and voiceover for the films, allowing us to create fresh, imaginative videos that tell the story about the two new Nycomm Group divisions."
Bradley.tv specialises in a range of film services including music videos, TV and cinema commercials, animation, lifestyle films and corporate videos for clients including the BBC, BP, William Hill, Google, T-Mobile, InTechnology, Lowell Group, Cancer Research, DLA Piper and the IoD.
Nimans is the UK's leading telecommunications and data distribution specialist for telephones, telephone systems, headsets, audio conferencing units, integrated systems, structured cabling solutions and ancillary products.
For over 30 years Rocom has been at the forefront of the communications supply industry, delivering a comprehensive range of communications products and services to businesses.
The Nycomm Group of companies, which has a turnover approaching GBP100m, has more than 5,000 product lines, 6,000 customers and 350 staff based at two purpose built sites in the North of England.
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