/24-7PressRelease/ - BANGALORE, INDIA, July 30, 2008 - Admanya.com which has been around since a year is rapidly gaining popularity as an authentic online resource among Indian consumers, providing them with extensive information on a wide range of products. Online users come here to write reviews, give feedbacks and seek information. Admanya now has taken its model a level further by introducing the Brand Manger feature that will enable companies to sign up and open a communication line with their users.
Companies can utilize this functionality to explain company procedures, clarify policies, redress grievances and react to public criticism on certain issues. The basic service is free, however a premium service will be introduced shortly that will enable the companies to communicate directly with potential buyers and drive them into the sales process. Brand Managers of Kingfisher Airlines, Tata Teleservices and Ezeego1.com have already signed up to conduct public relations.
Shalini, a regular visitor of Admanya .com comments,"Admanya is really concerned about Indian consumers and this new feature proves it once again. Companies can put up a human face through this feature and an assurance from a company representative will make us feel so secure.So, companies should take the plunge and start the conversation."
Mr. Jaydeep Bhattacharjee, the founder and CEO of Admanya.com says, "Our goal is to educate Indian consumers, and limiting ourselves only to product reviews and feedbacks was not enough to achieve it. Getting the companies involved in a transparent interaction with their consumers will be effective. Companies will get an insight into customers' universe and raise their brand value online as consumers are always inclined to associate with an organization that they think they know the best"
Admanya.com not only caters to the growing needs of communities worldwide by providing consumers a platform to voice their opinions, compare products and read consumer reviews, but is also an emerging online community. This Brand Manager feature will definitely help to integrate this community and generate lot of influence.
For further information contact:
Sakuntala Ganguly
080-64521577
sakuntala@admanya.com
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