/24-7PressRelease/ - LOS ANGELES, CA, July 25, 2007 - With all the hype surrounding the super-trendy frozen yogurt wars, it is both cool and refreshing to learn that the Los Angeles based fro-yo company, Cefiore, is focusing its resources on a larger issue: the fight against cancer.
"Practice Safe Sun," is Cosmo's positively radiant campaign to combat skin cancer. Their most recent event held at Lisa Klein on Robertson Avenue, attracted celebrities such as Katie Sackhoff ("Battlestar Gallactica" and the remake of "The Bionic Woman") and Camille Guaty, ("Las Vegas" and "The Nine") who came out to show their support. Some notable sponsors included Clinique, Vogue, Fredrick Fekkai and Cefiore Italian Frozen Yogurt.
"We are thrilled that we were able to participate in this great event for such a worthy cause," said Danny Kim, philanthropist and Vice-President of Cefiore. "Cefiore is dedicated to supporting the community as well as doing our part to combat such a serious disease."
Cefiore is currently planning a charitable grand opening for its newest location in the heart of Hollywood, at Hollywood Blvd and Highland.
"We are looking to team up with several charitable organizations for the opening of our much anticipated Hollywood location," says Kim. "It will be a great opportunity to give back to a community that has been so supportive of our company."
As Cefiore continues to open new locations around Southern California and the greater Los Angeles area, they maintain a steadfast dedication to various philanthropic causes. Included on this list are The American Cancer Society, The Valley Trauma Center, as well as local schools.
About Cefiore:
Cefiore is a national chain dedicated to providing a healthy alternative to satiate a craving, or cool off on a hot day. From its clean, hip ambience to its delicious non-fat Italian yogurts, fresh fruits, and aromatic teas, Cefiore is the perfect retreat for healthy individuals with the most discerning of palettes. Please visit http://www.Cefiore.com for more information. For press inquiries please contact Tyler Barnett at 323.937.1351.
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