/24-7PressRelease/ - ST. LOUIS, MO, May 05, 2007 - Country stores are popular destinations in small towns and tourist hot spots across the country. Country store retailers rely on home spun products, as well as fixtures and d cor when it comes to turning their store into a destination.
Hand cooked peanuts, homemade candles and fresh picked apples are part of the allure. But Nu-Era's VP of Sales and Marketing Jim Minard says that the fixtures and atmosphere have become just as important as products when it comes to drawing large crowds and finding success running a country store.
"The theme of a country store has to go beyond just the products," Minard said. "A successful country store is like a time machine, providing an environment that reminds shoppers of a simpler time in America."
Minard's company, Nu-Era, is a leading provider of store fixtures and supplies to retailers across the country. They carry a wide variety of in-store fixtures that country store retailers use to develop an ambiance at their website, http://www.nu-era.com.
According to Minard, shelving is a great place to start. Wherever possible, he suggests that retailers use wooden fixtures and shelving to create an old time atmosphere as customers browse through the aisles. In addition to wooden shelving, bushel baskets have also become popular tools for displaying products in country stores.
When it comes to d cor, Minard simply suggests using anything that is old, or looks old, to create authentic accent pieces. Anything from old car parts to 5 cent soda signs will do the trick. When it comes to lighting, wall mounted electric lanterns and candles are popular choices for country store fixtures.
"When in doubt," Minard said, "Rent a movie that's set in the time period you're trying to recreate. Sometimes retailers just need to find that small spark of inspiration that gets them headed down the right path."
Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at http://www.nu-era.com. Visit the company's blog at http://www.retailstoresupplyinfo.com.
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