MADISON, WI, December 17, 2009
/24-7PressRelease/ -- CPM Marketing Group Inc., the market leader for healthcare customer relationship management (CRM) and strategic marketing solutions, today announced the launch of its Twitter identity, CPMMarketing, and its Facebook Fan Page to enhance its web presence and accessibility to clients. CPM is leveraging these social media sites to share best practices on healthcare marketing, provide immediate support and advice to its clients, and enhance collaboration among its customers, including establishing a Twitter hashtag, #CPM2010, for its annual user conference in Indianapolis, Ind., May 12-14, 2010.
"One of CPM's core values is a commitment to superior service and support that we provide to our hospital clients," said John Hallick, CEO of CPM Marketing Group. "We understand that by leveraging technology to ease communication, especially through social networking sites like Twitter and Facebook, we can connect with hospitals in a whole new way. I especially love these platforms, because it allows healthcare marketers to ask questions that apply to all of our clients and CPM to provide helpful answers to the whole community in real-time."
Continued Hallick, "With hospital marketers under pressure to demonstrate successful performance, these mediums will not only allow them to get immediate advice on implementing successful patient-focused or physician-referral marketing campaigns, they will also be able to get tips on leveraging our customer relationship management or physician relationship management systems for a measurable return on investment."
CPM Marketing Group can be found on Twitter at http://twitter.com/CPMMarketing or on Facebook at http://www.facebook.com/pages/CPM-Marketing-Group/142805671076?ref=ts.
About CPM Marketing Group
Headquartered in Madison, Wis., CPM Marketing Group is the market leader in the development of Customer Relationship Management (CRM) solutions for hospitals, including database development, intelligent healthcare marketing systems and predictive market segmentation. CPM's integrated solutions allow healthcare organizations to maximize their customer relationships through market analysis, strategic planning and targeted personal communications. Its solutions operate from an accessible, customer-centric database that includes comprehensive individual and household data extracted from institutional and external research sources. CPM's suite of software tools provides easy and secure access to data for individual snapshots of patients and health consumers on a segment-of-one basis. For more information, visit http://www.cpm.com, call (800) 332-2631 or e-mail marketing@cpm.com.
About Amendola Communications
Amendola Communications is a full-service national public relations and marketing firm specializing in healthcare, technology, real estate and professional services. We provide personalized service, national and local contacts and customized business-to-business and direct-to-consumer programs that scale to match client needs.
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