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Crain's 40 Under 40 List Recognizes Rhys W. Powell, President and Founder of Harlem-Based Red Rabbit

The annual list chooses the most innovative business leaders from a diverse spectrum of nominations from throughout the New York-Metro area.
  • <strong>Rhys in Red Rabbit Harlem Kitchen.</strong>
  • <strong>Children at New Heights Academy lean about fresh foods by engaging all the senses and through hands-on interactive labs.</strong>
  • <strong>Our kids always receive fresh fruits and vegetables that are prepared daily and free from additives!</strong>
  • <strong>We do not use processed meats that are full of unnecessary additives. Our kids received hand cut, fresh turkey slices on whole wheat bread.</strong>
    LONG ISLAND CITY, NY, April 03, 2013 /24-7PressRelease/ -- Rhys W. Powell, Founder and President of Red Rabbit is recognized by Crain's 40 Under 40 list. This annual list honors 40 people who have achieved success in business before turning 40 years old. Powell is at the center of today's food revolution movement and was saluted for his tireless pursuit to fix the school food system-one community at a time.

Founded in New York in 2005,Red Rabbit delivers 18 thousand made-from-scratch meals a day from breakfasts, lunches, snacks and dinners to school children across the Greater New York Area. Working with regional farmers, all meals and snacks are prepared daily in the company's Harlem kitchen using fresh ingredients. Each meal is nutritionally balanced and nothing is ever fried. The most innovative part of Red Rabbit, Mr. Powell made a strategic business decision to develop a price structure for the meals and snacks that meet the federal reimbursement rates, making healthy food accessible to the most under-served communities.

"Bad, processed school food is a systemic problem that will probably be changed on a larger scale by a company much bigger than ours," Powell said. "But they will draw inspiration from what we are doing here, and that is what I count as success."

In addition to nutritious meals, Red Rabbit provides educational programs for students, teachers, and parents, including; in-school cooking labs, gardening labs, afterschool and summer programs, and Saturday classes for the whole family.

For more information about Red Rabbit visit myredrabbit.com

About Rhys W. Powell, President & Founder

Rhys W. Powell has always been interested in food, good nutrition and good health. When some friends asked him to help search out healthy options for their school age child, he was surprised to find that none existed. And so in 2005, the idea for Red Rabbit was born.

Rhys is proud to be at the center of today's food revolution, at the helm of an innovative young company that is solving a critical problem facing administrators, parents and kids: how to eat healthy at school. A 2000 graduate of MIT, with a BS in Computer Science and Engineering, Powell was an equity trader for privately held financial services firm, Carlin Financial Group, before tapping into his entrepreneurial side and founding Red Rabbit.

About Red Rabbit

Red Rabbit is an innovative NYC-based company that is proud to be at the center of today's food revolution by solving a critical problem facing administrators, parents and kids: how to eat healthy at school. From their kitchens, Red Rabbit prepares and delivers thousands of farm fresh, regionally sourced, kid tested meals--breakfasts, lunches, snacks and suppers--to school children across the Greater New York Area. Red Rabbit does not just bring kids farm-fresh food. They also bring kids an understanding of food with their active educational labs that brings the healthy eating message to educators, kids and parents alike. For more information visit myredrabbit.com.


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