NEWARK, NJ, March 19, 2010
/24-7PressRelease/ -- All inventors want a "foot in the door" when pitching their new product to TeleBrands CEO AJ Khubani. Yet, on Tuesday evening, March 23, NJ Devil (the Devils' team mascot) will be the first to get a public pedicure from the "Infomercial King"!
Using the famous PedEgg, Khubani will treat NJ Devil to the special foot treatment as part of TeleBrands' "As Seen on TV" night at Prudential Center. The event, which will take place before the Devils take on the Columbus Blue Jackets in an NHL match-up, represents the first time TeleBrands has partnered with a major league sports franchise.
Devils Arena Entertainment is teaming with TeleBrands and Khubani looks forward to highlighting those crazy infomercials that we all know and love by meeting 'n greeting fans, holding product demos, and getting pitched new potential products. Currently, Devils fans have the opportunity to vote for their favorite TeleBrands "As Seen on TV" product on newjerseydevils.com. The product selected as most popular by fans - to be chosen from the PedEgg, Jupiter Jack, Windshield Wonder, Perfect Fit Button or Bottle Top - will be given away at the March 23rd game.
"The New Jersey Devils exemplify dedication, success and teamwork in the state - and TeleBrands has been a part of New Jersey life for over 27 years," said Khubani. "We are thrilled to sponsor the first TeleBrands 'As Seen on TV' giveaway at a major league hockey event."
"A Devils partnership with such a well known New Jersey company as TeleBrands is a perfect combination," notes Jeff Vanderbeek, Chairman and Managing Partner of the New Jersey Devils. "We are looking forward to this event at The Rock on March 23rd and know that our Devils Legion will have a great time."
When it comes to selecting successful products, Khubani has been dubbed the "King of the Infomercial." From hosting TeleBrands' Inventor's Days throughout the country, to meeting at-home inventors wherever possible, he'll be available before and during the game to welcome fans' new-product pitches.
Devils Arena Entertainment (DAE) is the owner and operator of Prudential Center and the New Jersey Devils, overseeing the daily operation of the state-of-the-art arena as well as the business and brand development for the Devils.
TeleBrands Corp., headquartered in Fairfield, NJ, was founded in 1983 by businessman and entrepreneur A.J. Khubani. Since its inception, the company has brought fun and useful inventions to consumers worldwide and has launched more products through direct response television than any other company in history. TeleBrands products include Jupiter Jack, Perfect Fit Button, PedEgg, Windshield Wonder, Crazy Critters and EZ Comb. Visit http://www.telebrands.com.
Prudential Center in Newark, NJ opened in October of 2007 and is the first new arena built in the New Jersey, New York Metropolitan area in more than 25 years. Home to the three-time Stanley Cup Champion New Jersey Devils, Seton Hall NCAA Division 1 Men's Basketball, starting in 2010 the NBA's NETS Basketball, and in 2011 the NCAA East Regional Finals, Prudential Center hosts a variety of shows from the biggest names in sports and entertainment.
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