PORTLAND, OR, November 11, 2009
/24-7PressRelease/ -- Creative Brand Communications, Inc. (CBC), a full-service marketing and brand development agency for forward-thinking credit unions and banks, has developed a loan promotion campaign consisting of direct mail, print advertising, in-branch collateral, online marketing and word-of-mouth marketing for Redwood Credit Union (RCU), serving communities in San Francisco and the North Bay.
Launched on October 11, the campaign centers around the theme "Big Dreams, Big Value," and highlights how RCU's loan products can help members reach their highest goals while simultaneously saving them money. The seasonal campaign promotes auto loans, home loans, and the RCU Rewards Visa, and features actual RCU members on all the marketing materials.
Central to the campaign is the "Big Dreams Contest" microsite (www.redwoodcu.com/bigpicture), where members and non-members alike can enter to win $2,009 from RCU to use toward achieving their big dream. To enter, participants upload a photo and a short description of their dream. Beginning November 16th, visitors to the website can cast their votes to decide who will be the grand prize winner.
"Many North Bay community members are unaware of how well Redwood Credit Union can help them reach their financial goals," says Jeff Stephens, CEO of Creative Brand Communications. "With this campaign, we are engaging the community in their own dreams, and showing them how RCU can help them achieve those dreams, all while saving money."
About Creative Brand Communications
Creative Brand Communications, Inc. is a Portland, Oregon-based full-service multi-sensory marketing agency and experiential brand development agency, specializing in building strong brands for forward-thinking credit unions and banks. Visit http://www.creative-brand.com for more information. PSST! Word of Mouth Marketing for Banks and Credit Unions is the word of mouth marketing division of Creative Brand Communications, and is the only word of mouth marketing agency specializing exclusively in credit union buzz marketing. Visit http://www.psst-marketing.com for more information.
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