All Press Releases for November 03, 2011

Creativity is the Answer to Competitive Advantage

Creativity has typically taken a backseat in many businesses. But in a world that is becoming increasingly overcrowded, creative thinking is going to become a business's best competitive advantage. Creativity will be the key to the future.

    LOS ANGELES, CA, November 03, 2011 /24-7PressRelease/ -- Creativity and innovation expert, Julie Austin, will be kicking off the Northern California Human Resources Association's HR Leadership and Strategy Conference this Thursday. Her topic is "Driving Innovation and Competitive Advantage" and she will explain why companies need both innovation and creativity to stay on top.

With all of the choices we have today, how can your business stand out in the crowd? "With constant, fearless creativity and innovation", says Austin. "History is full of examples of companies that failed to innovate, like MySpace, and dropped off the map. Just because you're number one now, doesn't mean you will automatically stay there."

As the field becomes saturated with competition, you have to learn a different type of thinking if you're going to survive. Creative thinking will become the most valuable trait to have in the future. People who are problem solvers, understand pattern recognition, and are able to generate innovative ideas will be in demand. Most people don't think this way naturally.

But the good news is that it can be taught. You have to be observant, bold, courageous, and willing to take risks. Creativity and innovation isn't for the timid, but the payoffs for a company are worth it.

Contact: Julie Austin -
Creative Innovation

Creative Innovation is a woman owned business that conducts seminars called "Creativity & Innovation on Demand". teaching businesses how to generate new ideas to boost their bottom line and rise above their competition. Julie Austin is an inventor, innovation speaker and multiple business owner. Julie is one of few women innovation speakers that has actually innovated. For more info contact us at 310-444-7788 or

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Contact Information

Julie Austin
Creative Innovation
Los Angeles, CA
Voice: 310-444-7788
E-Mail: Email Us Here
Website: Visit Our Website

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