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SYDNEY, AUSTRALIA, July 20, 2014 /24-7PressRelease/ -- To keep standards high, it's important for businesses to constantly put themselves in their customers' shoes and fully understand every process of the customer experience. However AIM Marketing Acquisitions are recognising an increasing number of businesses are failing to address some possible hazards surrounding their customer service strategies.
As a business grows it can be possible for initial customer service standards to slip, Here, AIM Marketing Acquisitions have highlighted some important factors that all businesses should be on the lookout for.
About AIM Marketing Acquisitions: http://aimmarketing.com.au/#about
The economy can change rapidly and it's difficult for businesses to assess where savings can be made during harder times. However customer service is one area that companies should avoid cutting corners on. Customers are paying for a certain level of service, by reducing cost companies are at the same time, cutting the level of service they are providing whether intentional or not. Many big brands have achieved their success through ensuring a constantly high level of customer service, despite economic changes. This not only allowed brands to maintain existing customer relationships, but it also spread brand awareness among those who may have been unhappy with the service provided by competing businesses.
Another area of business that suffers during tougher economic times is staffing. Under or poor staffing can heavily impact on the level of service customer receive. The cost of training staff to meet the needs of the customer can be expensive, however businesses need to view this cost as an investment, as the service provided by their staff can directly influence their future customer acquisition and retention rates.
A number of businesses are falling victim of losing touch with their customer due to an overexposure to the business itself. With many workers experiencing the same environment and routine over and over it's possible become uninspired by their role which in many cases, is reflected in their customer interactions. Businesses should take steps to ensure that staff view each interaction from the customer's perspective and respect the individuality of each customer experience.
To tackle these problems head on, many companies are re-inventing their customer service strategies and many are taking inspiration from the working practices of big corporations. In order to improve the customer experience businesses are realising that it's important to understand the emotions of their customers. To achieve this, an increasing amount of businesses are ensuring that all staff including management work in the customer service environment at least once a year. This ensures all levels of staff empathise with and understand their customers' needs.
It's is a well-known fact across all industries that the cost of attracting new customers is far higher than that of retaining existing ones. AIM Marketing Acquisitions are a sales and marketing firm who specialise in helping their clients improve both customer acquisition and customer loyalty. By providing clients with the opportunity to go and meet customers face to face AIM Marketing Acquisitions allow their clients to increase their brand awareness whilst establishing an honest and reliable reputation among customers.
AIM Marketing Acquisitions is an outsourced sales and marketing firm specialising in direct marketing.
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