NORFOLK, VA, February 25, 2009
/24-7PressRelease/ -- Cycle Trader, the industry leader in motorcycle classifieds and a division of Dominion Enterprises, today launched "CycleCast," a full motion video product that integrates YouTube and Google video directly into a private party online classified ad. The result is a more effective and memorable ad and a richer customer experience.
The role and growth of video use on the Internet has been well documented. In a recent eMarketing.com study, over 67 percent of Internet users watch online videos when making a buying decision - a number that is expected to rise to 88 percent in coming years.
"CycleTrader.com's mission is to connect buyers with sellers," said Jim Jensen, director of marketing for Cycle Trader. "CycleCast enables private party sellers to showcase their powersports vehicle, while giving buyers the ability to take a virtual tour of the bike on their own time. It allows customers to see and hear the bike. The only thing missing is the exhaust fumes - and we're working on that."
With 89 percent of customers remembering specific details about video ads, CycleCast offers a distinct advantage to those sellers who utilize it.
For a limited time Cycle Trader is offering CycleCast free of charge to its private party sellers. Simply log on to http://www.CycleTrader.com/sell/ to take advantage of this offer.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.
About Cycle Trader
CycleTrader.com is a division of Dominion Enterprises, a leading network of Web sites serving buyers and sellers in the new and used vehicle marketplace. Categories include boat, RV, collector and specialty vehicles, motorcycles, ATVs, equipment, and general merchandise. Dominion Enterprises' motorcycle and power sports publications include Cycle Trader and Walneck's Classic Cycle Trader .
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