Dallas Exotic Car Rental Company Uses YouTube Videos to Improve Customer Rental Experience

    FORT WORTH, TX, January 19, 2009 /24-7PressRelease/ -- With the tagline "Broadcast Yourself" Google-owned YouTube serves up a billion user-generated video clips a day. A small fraction of them are made by car enthusiasts and capture the thrill of driving exotic cars like the Ferrari F430, Lamborghini Gallardo and Audi R8.

"Even if most of exotic car videos on YouTube are not professionally shot, many of them are surprisingly good at showing the spontaneous fun of driving a certain model of exotic car," said DFW Elite Auto Rental.com General Manager Tom Warren. Because of that insight, he decided to add YouTube videos to DFW Elite Auto Rental.com's website.

"Most of our exotic car rental clientele book over the Internet," said Warren. "We're always looking for ways to make their car rental experience better." Warren said he believes that linking to videos of enthusiasts driving cars similar to the ones he rents will give clients a better feel for the capabilities of the cars they are about to rent.

"Right now, we have photos of each of our cars on the showroom page for that model, which is something that's easy for us to do because we own all of our cars," said Warren. "Not using stock images of cars on our website sets us apart from the companies that broker cars, and it gives our clients the added assurance that the car they see pictured on our site is the exact one they will be renting."

The company will add a link to videos of that model car being driven. Eventually, the Fort Worth exotic car rental company plans to have video of each of its cars hosted on YouTube and linked to the showroom page for that car.

"Exotic car videos are a great way to give our rental clients a taste of the engine note and jaw-dropping performance of our best rental exotics," said Josh Davis, a Fort Worth web designer and webmaster for the Texas-based car rental site. He expects that the videos will contribute to converting more of the web site's visitors into exotic car rental customers in 2009.

About DFW Elite Auto Rental.com

DFW Elite Auto Rental.com is headquartered at 5940 Eden in Fort Worth, TX. The company rents luxury cars in Dallas, Fort Worth, Houston, Austin, and San Antonio. In Fort Worth, call 817.838. RENT (7368); in Dallas call 214.247.4700. For more information on any of their exotic rental cars available for nationwide delivery, visit them online at http://www.dfweliteautorental.com.

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