/24-7PressRelease/ - AMMAN, JORDAN, June 09, 2007 - DAMAC Properties, the largest private sector master developer and luxury lifestyle provider in the Middle East, is participating in the Ferrari Challenge Championship of 2007. The DAMAC-Ferrari F430 race car finished 3rd in Misano, Italy and 4th in Monza, Italy out of the 29 cars that participated and will be entrusted to Team Motor http://www.ferrarimotor.it/index_uk., an entity associated with race car training and servicing since 1992.
The UK leg of the tour will take place at Silverstone between the time periods of June 8th and June 10th 2007 as part of Ferrari's 60th birthday celebrations. This very special showcase weekend will be the only opportunity to see the full range of road and race Ferraris in action in the UK in 2007.
"We are expanding rapidly and we see this participation in the Ferrari Challenge 2007 as a great step forward for DAMAC Properties into the European market. DAMAC's personality reflects luxury, whether it is the elevator or a mirror on the wall or any d cor in the apartments. One thing that reflects from all corners of our property is luxury. Today, we are proud to be associated with one of the world's leading brands - Ferrari, which is also symbolic of high end luxury," said Mr. Hussain Sajwani, Chairman DAMAC Holding.
"Since its debut, the Ferrari Challenge has been one of the most competitive series on the entire Challenge scene, attracting a plethora of top class drivers year after year. The start grids are always packed and the outcomes are often nail-bitingly uncertain right until the very last bend. The DAMAC Ferrari will feature DAMAC's bright yellow branding so it should be easy to spot as it whizzes across the finishing line, hopefully in first place," said Peter Riddoch, CEO at DAMAC Properties.
The car will be managed by Ferrari Team Motor and will race in a total of eight rounds to the Challenge held at circuits such as Monza, Misano, Imola, Silverstone, Vallelunga, Mugello and Le Castellet culminating in the finals which takes place in Italy at the Ferrari World Finals. DAMAC's, pilots are ace young drivers Giacomo Piccini http://www.giacomopiccini.com , Davide Rigon http://www.daviderigon.it
"Luxury brand development is time consuming; however we have accelerated the process through our commitment, customer service and world class quality standards. This initiative with Ferrari is yet another unique way of communicating with our target audience in the international marketplace. Through this high-end sports marketing initiative, we are confident that our brand will have a very high brand recall amongst our target audience based in these markets," added Mr. Riddoch.
The remaining Ferrari challenges will be taking place in Silverstone (UK), Vallelunga, Italy, Mugello, Italy, and Le Castellet (France).
In line with the government's introduction of freehold ownership, DAMAC was the first to introduce iconic properties on all the freehold master planned development launched by Dubai and Abu Dhabi governments. Today DAMAC Properties is spread across 350 million sq. ft. of luxury, with over 6800 customers - across 5 countries. It is a subsidiary of DAMAC Holding established in 1982. DAMAC Holding has now grown into a global conglomerate with more than 7000 employees in over 18 countries.
TRACCS Jordan
Maha Al Rawashdeh
Tel: (+962) 6 5924114
Fax: (+962) 6 5924334
Email: jordan@traccs.net
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