WEST MIFFLIN, PA, February 23, 2012 /24-7PressRelease/ -- Daniel J. Lucarelli, Director of Marketing and Education for Pennsylvania One Call System, Inc., has been recognized by Cambridge Who's Who for showing dedication, leadership and excellence in nonprofit marketing and nonprofit advocacy.

A high-performance leader with more than two decades of professional experience, Mr. Lucarelli is well-versed in strategic planning and tactical execution for both Fortune 500 and start-up organizations. He has repeatedly proven his ability to develop businesses through effective product marketing and management, strong strategic partnerships, and advanced software engineering. Furthermore, he is able to conceptualize, design, develop, and execute innovative, powerful, and well-targeted strategies and campaigns that deliver exceptional results.

Wanting to apply for-profit marketing concepts and strategies at a nonprofit organization, Mr. Lucarelli joined Pennsylvania One Call System, Inc. ten years ago. He currently serves as the director of marketing and education for the organization, a trusted emergency responder. His role entails providing direction and support for underground excavation and safety advocacy through promotion of the 'Call Before you Dig!' message throughout the commonwealth of Pennsylvania. Mr. Lucarelli is a speaker and writer of underground damage prevention topics, including 'Measuring the Effectiveness of 8-1-1', 'Bringing Stakeholders Together' and 'The One Call Center: A Critical Role in Damage Prevention.' A consultant to small businesses on marketing strategy and management issues, he specializes in implementing low cost 'think outside the box' ideas that raise advocacy and company awareness, as well as implement sound business practices in social media, technology and telecommunications.

Recent projects include a direct mail marketing and advocacy campaign that turned a liability into an asset and is expected to generate a 20% response rate, and building a Pennsylvania "Safety Day" conference into a national model for underground excavation industry education.

Mr. Lucarelli holds a Master of Business Administration from the University of Pittsburgh's Katz Graduate School of Business and a Bachelor of Science in computer science from Slippery Rock University. A member of the Pittsburgh Chapter of the American Marketing Association, the Pittsburgh Technology Council, and the Common Ground Alliance, he has been recognized for his achievements with the Exceptional Leadership Award from the Mark-it! Madness Committee of OCOA (2010) and the MapInfo Corporation Meridian Award for Organizational Impact (2006). He is a Beta Gamma Sigma honor society inductee, the Gold Winner of a 2007 Service Industry Advertising Award, and was named the 2009-2010 Highest Rated Speaker by the Common Ground Alliance. Mr. Lucarelli considers his success to be a direct result of his hard work. In the future, he hopes to influence marketing efforts at a larger nonprofit organization.

For more information about Mr. Lucarelli, please visit http://www.dlucarelli.com or http://bit.ly/lucarelli2

About Cambridge Who's Who
With over 400,000 members representing every major industry, Cambridge Who's Who is a powerful networking resource that enables professionals to outshine their competition, in part through effective branding and marketing. Cambridge Who's Who employs similar public relations techniques to those utilized by Fortune 500 companies and makes them cost-effective for members who seek to take advantage of its career enhancement and business advancement services. Cambridge is pleased to welcome its new Executive Director of Global Branding and Networking, Donald Trump Jr., who is eager to share his extensive experience in this arena with members.

Cambridge Who's Who membership provides individuals with a valuable third party endorsement of their accomplishments and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, it offers an online networking platform where members can establish new professional relationships.

For more information, please visit http://www.cambridgeregistry.com.

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