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Data Centre Deconstruction to Help Fund Junior Football

Brand-Rex has once again demonstrated that being environmentally responsible not only promotes sustainability, but also leads to lower costs and protects the company's bottom line.
    LONDON, ENGLAND, April 25, 2014 /24-7PressRelease/ -- In collaboration with Essent, the leading power utility in the Netherlands, Brand-Rex were able to help them recover and recycle 91 per cent of all the materials from two end of life data centres they were retiring. This added up to a total of 8,385kg of cables, cords, servers, racks, wall ducts and other materials. Not only did this cover all of the costs of deconstruction and recovery but it produced a significant surplus of revenue from the recycled materials.

Having produced a surplus from their co-operation on this project the two companies decided to donate the revenue to another sustainable initiative. It was determined that "Playing for Success", an after-school program for 9 to 14 year old's who are not achieving their potential at school, an initiative local to Essent would be the appropriate choice

On non-match days in the Euroborg Sport Stadium children are encouraged through football to engage their interest where conventional teaching methods have failed.

To make the whole initiative 'sustainable' Essent and project partners have installed 500 solar panels on the roof of the stadium and Essent with Brand-Rex are donating the full revenue from five of these panels for the next 25 years.

Jeroen Loonstra, Regional Sales Director of Brand-Rex, said "It is very rewarding for Brand-Rex to be in a position to contribute to such a worthy cause that also creates a tangible value for both the company and our partner. With this initiative, which it is hoped will help thousands of young people over the next 25 years gain better access to education, Brand-Rex has demonstrated once again that it's more profitable to be green".

Brand-Rex is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications. Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communications infrastructure solutions. As well as developing products and systems of the highest quality, the company is entirely carbon neutral and offsets all the CO2 created by the manufacture and distribution of its products. For more information visit http://www.brand-rex.com


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Katrin Naefe
Turtle Consulting Group

London, London
United Kingdom
Voice: +44(0)1295 256138
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