/24-7PressRelease/ - DENVER, CO, April 03, 2008 - Frustrated by increasing costs and withering returns on investment, de Bono Consulting was all but ready to abandon their existing pay-per-click (PPC) internet marketing campaigns when they approached Magnifi Online President & CEO Kris Hutchinson for advice. Hutchinson, an expert in Search Engine Marketing and Optimization, assured them that such drastic measures were unnecessary.
"The beauty of pay-per-click advertising is that, when done right, we have so much control over ROI. An experienced Search Engine Marketing agency can optimize PPC campaigns to deliver maximum revenue at minimal cost. Years of such experience will allow us to help de Bono Consulting build successful pay-per-click campaigns despite industry-wide CPC increases," Hutchinson explained.
As more advertisers begin competing for the same amount of search traffic, less sophisticated advertisers often start increasing their bids wildly in an effort to stay at the top of the search results. Similarly, advertisers who have poor ad copy and ineffective landing pages are forced to bid higher CPCs to maintain their top positions. Rather than solving the problem through analytical ad copy and landing page testing, advertisers often simply increase their bids. In doing so, they drive up the bid prices for all the other advertisers as well.
Magnifi Online's approach to creating custom PPC campaigns for de Bono Consulting involves employing smart, data-based bidding strategies; thorough keyword research and data analysis; extensive ad copy and landing page testing; and in-depth strategic thinking. Also, by leveraging direct ties with their dedicated Google team, Magnifi Online has provided de Bono Consulting with insights most advertisers wouldn't be able to get on their own.
de Bono Consulting (http://www.deBonoConsulting.com), a global training and management consulting firm that specializes in the field of innovation by facilitating idea generation sessions and delivering innovative thinking seminars for organizations throughout the world. Business Development Manager, Amy Hoey, says that hiring Magnifi Online to get their PPC campaigns back on track was a critical first step to online marketing success.
"Kris and the Magnifi Online team took an in-depth look at our needs, goals, and historical performance, and used that analysis to begin building highly focused, more strategic pay-per-click campaigns. They showed us how to work smarter in the complex world of online advertising."
An experienced authority in the search marketing arena, Hutchinson has nearly a decade of experience managing online campaigns for both big-budget, national advertisers as well as small- to medium-sized local businesses. He possesses an intimate knowledge of how search works, and has developed proprietary methodologies for achieving PPC advertising success.
About Magnifi Online
Magnifi Online, Inc. is a strategic search engine marketing (SEM) and search engine optimization (SEO) company with results-based experience increasing conversions and improving ROI. They partner with advertising agencies and independent advertisers in industries such as e-commerce, real estate, finance, health, and technology. Magnifi Online's success comes from employing a customized and hands-on approach to each one of its clients' campaigns.
Magnifi Online is based in Denver, CO and can be contacted at 1-800-490-1778, or by visiting http://www.MagnifiOnline.com. Questions regarding this release should be directed to June Bryant at 1-800-490-1778 or info@magnifionline.com.
Magnifi Online is a full-service pay-per-click search engine marketing (PPC SEM) and search engine optimization (SEO) company helping businesses improve their online marketing ROI.
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