NEW YORK, NY, February 13, 2014 /24-7PressRelease/
-- New York outsourced events marketing and sales firm Wallace Morgan Inc.
reports that the demand for cross-channel marketing over the last quarter has led to a 13% increase in enquiries for their services.
Cross-channel marketing is widely used as businesses look to utilize strategies over a variety of platforms, in order to appeal to a wider segment of the population. Cross-channel marketing can combine any form of marketing such as television and print media campaigns, email and direct mail, mobile, social, and in-person marketing strategies. Wallace Morgan Inc. reports that the majority of their clients already run SEM or social media marketing internally, but outsource to Wallace Morgan Inc. to develop their direct marketing strategies. "Our clients are aware that using a variety of media to promote their brand means that they can appeal to different types of consumer. Additionally, our direct marketing strategies act as an extension to their online campaigns. So a customer we engage with often already recognizes the brand from our client's social media or other online marketing campaigns. Then by engaging with our brand representatives in person, he or she will come away with a deeper awareness of the product or service," said Tommy Smith
, MD for Wallace Morgan Inc.
About Wallace Morgan Inc.
Wallace Morgan Inc. asserts that outsourcing elements of a cross-channel marketing strategy is of strong benefit to businesses both large and small. "The benefits of using cross-channel marketing are potentially huge, but these will not be realized if parts of the marketing strategy are poorly carried out," said a spokesperson for Wallace Morgan Inc. "We advise companies to look at what their strongest areas are - whether that is creative, technical or analytical - and to outsource the areas that they are less competent in. This is why a lot of our clients already have excellent digital and social media campaigns which they manage themselves, but outsource their in-person and events marketing to us because we have more expertise in this specific field."
Wallace Morgan Inc. predicts that outsourced marketing services will continue to grow as an industry this year, as studies show that outsourcing business services is on the rise both globally and in the US. Cloud Computing released a paper in 2013 outlining a five-year forecast on business process outsourcing (BPO); by 2017 the industry is projected to reach $209.4 billion worldwide and $97.3 billion in the US which represents a growth of 5.7% globally and 4.3% domestically between the years 2013-2017. "We predict a strong year for outsourced direct sales and marketing companies as the trends for cross-channel marketing and business process outsourcing continue to grow," said a spokesperson for Wallace Morgan Inc.
Wallace Morgan Inc. provides marketing and sales services at in-store promotions, residential campaigns and through B2B marketing. The firm targets a customer base throughout New York City and upstate.
Wallace Morgan Inc. has been established in New York for over a year, and was formed in response to the lack of outsourcing solutions currently on the market.
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