Digital Rocket Launch Pad
DALLAS, TX, August 11, 2011
/24-7PressRelease/ -- Today, Digital Rocket is launching its new tablet PC application for the fast lube industry at iFLEX, the Automotive Oil Change Association's trade show.
Digital Rocket, the app's creators hope that it will become the tool of choice for fast lubes and other automotive service centers. "It's a very simple way for fast lube operators to communicate more effectively with their customers, said Jeff Scott, company CEO. When consumers visit a participating fast lube, they use the 7" tablet to choose the next coupon they would like to get, when they would like to get it, and how they would like to get it -- either by email or by text message.
Digital Rocket and it's mobile division, OILCHG launched its text message oil change reminder service one year ago at AOCA's expo. Scott reported, "We've had a great year. Consumers embraced texting with open arms. When given a choice to opt-in for text message reminders and coupons, 35 percent of consumers text-in with their mobile phone. The Launch Pad will make it even easier to opt-in. We think that we can push mobile opt-in rates much higher. Along with email, fast lube operators can eliminate snail mail reminders and coupons altogether." Scott said.
The Launch Pad also allows consumers to choose a more flexible oil change interval. Many newer model vehicle manufacturers no longer recommend the long-standing 3 month/3,000 mile oil change interval. The Launch Pad allows fast lube operators the ability to offer consumers alternative oil change reminder intervals to better reflect the recommendation of their vehicle manufacturer.
At iFlex, Petra Oil Company will be showing its branded version of the Launch Pad that features Petra products and educational car care videos to help consumers understand the benefits of regular maintenance on major vehicle components and systems.
AOCA iFLEX attendees may see live demonstrations of the Launch Pad in the show's Exhibit Hall at the Dallas Convention Center on August 11 and 12, 2011, at Booth #821, or visit the online demo at
http://www.digitalrocketinc.com/launchpadDigital Rocket is a leading provider of new customer acquisition, loyalty and retention products that drive steady business, higher profits and competitive advantage for clients in the automotive industry. For further information, please contact Bob Jump, President at (614) 264-5832.
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