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All Press Releases for March 28, 2009 »
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Direct Agents Partners with Lash Back to Enforce Online Compliance
Direct Agents Interactive Advertising, an award winning online advertising agency, announces today the expansion of its compliance services with the implementation of LashBack LLC, an email monitoring provider 
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    NEW YORK, NY, March 28, 2009 /24-7PressRelease/ -- Direct Agents Interactive Advertising, an award winning online advertising agency, announces today the expansion of its compliance services with the implementation of LashBack LLC, an email monitoring provider, to screen compliance with the Controlling the Assault of Non-Solicited Pornography and Marketing Act legislation (CAN-SPAM Act) in their affiliate network.
LashBack ensures that all CAN SPAM regulations are met and that aberrant emails are monitored and immediately resolved. By partnering with Lash Back, Direct Agents is taking yet another step in protecting consumers and clients against fraud. Currently, Direct Agents' Compliance team combines cutting-edge technology with rigorous monitoring standards to provide clients with the most secure framework for navigating - and excelling in - the online marketplace.
Direct Agents compliance practices include precise affiliate screening, zero fraud tolerance, and a full suite of DA Assurance Technologies that have allowed Direct Agents industry low occurrences of fraud and compliance issues. "We are excited add Lashback to our growing list of Campaign Assurance technologies," says Direct Agents Managing Director, Josh Boaz, "we take to fraud and compliance issues very seriously. This is yet another step in maintaining our reputation of going beyond the industry standard and best practices."
In addition to CAN SPAM Compliance, Lash Back will allow Direct Agents to increase deliverability of emails, provide consumer and corporate brand protection and ensure that all consumer opt out requests are met. Direct Agents will fully integrate Lash Back on April 1st 2009.

About Direct Agents

Direct Agents, Inc. is a leading full service interactive advertising agency specializing in lead generation, performance marketing and new customer acquisition. Direct Agents achieves success for its clients through strategic media planning, execution, and evaluation of customized campaigns. Direct Agents was named one of the top 100 fastest-growing companies by Entrepreneur Magazine in 2006. For more information about Direct Agents, please visit http://www.directagents.com or contact us at 212-925-6558.


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Francesca ReDavid
Direct Agents

Sr. Marketing Manager
594 Broadway, Suite 1003
New York, NY
U.S.A 10012
Voice: 212-925-6558 x110
Fax: 212-412-9061
E-Mail: Email us Here
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