BIRMINGHAM, ENGLAND, June 04, 2014 /24-7PressRelease/
-- A recent article by Business News Daily has encouraged Birmingham-based Pro UK Consultants
to come forward with what could be considered a controversial statement: 'Don't be the industry's best'. To most, striving to the best in their field is one of their key goals. However, when it comes to marketing, Pro UK Consultants claims too much self-promotion can in fact have a negative reaction from consumers.
Elizabeth Palermo, a contributor to the Business News Daily published an article title 'Being the 'Best' Isn't Best for Marketing to Consumers'
on May 14, 2014. The article reviews the results of a marketing study conducted by researchers at the Northwestern University Kellogg School of Management. The outcome shown that marketing managers who advertise their products as 'the best alternatives' actually set themselves up for failure, as such activity decreases a business' chances of success with their consumers. Researchers at the University referred to this problem as the 'maximizing mindset'. Neal J.Roese, a co-author of the study and professor at the Kellogg School of Management said, "If you're in this maximising mindset, no matter how good the product us, [consumers are] going to be unsatisfied with it if it's anything less than the most amazing thing ever."
About Po UK Consultants: http://www.proukconsultants.com
Po UK Consultants, an outsourced sales and marketing firm in Birmingham, West Midlands, has witnessed this negative reaction brands receive from customers when they over-sell their product. Pro UK Consultants tend to under-promote and over-deliver when it comes to their marketing strategies. "Talking big is not always the best way to reach customers. It's important we attract attention for the right reasons. We must be very careful with how we do this - we do not want to turn against the brand," says Jameel Paul
, the managing director of Pro UK Consultants.
Pro UK Consultants specialises in direct marketing methods which engages with consumers in-person. Not only is this form of marketing appealing and valued by consumers, it enables Pro UK Consultants to help their clients be observed as the best their respective industries without taking a full-on approach in the form of outrageous claims. By taking their clients' product straight to the customer, Pro UK Consultants lets the product speak for itself, instead of spending the clients marketing budgets on extravagant and expensive promotional materials that consumers have now become immune to. The Birmingham-based firm urges fellow marketing businesses to spend more time building customer relationships as this will encourage consumers to appreciate and value their business. Simply labelling their product as 'the best' is just not enough.
Founded in the February 2013, in Birmingham, West Midlands Pro UK Consultants had an early success with a national telecommunications client. This was just the beginning for Pro UK Consultants Ltd.