/24-7PressRelease/ - ANJOU, QC, CANADA, May 01, 2008 - Inside the Courtyard Marriott Montreal lies Rotinis Resto-Bar just across the hotel's reception. The smell emanating from the food opens all guests' appetite while they wait in the lobby; meanwhile the newly installed digital sign leads guests' right into this authentic Italian cuisine Resto-Bar.
Mirada Media Inc., reacting to the needs of Rotinis' new owners, offered an integrated digital signage solution composed of its ChannelView system and software, simply by using the restaurant's HDTV screen. This dynamic sign will not only facilitate directing traffic, but it will also be integral to promoting Rotinis' speciality dishes, catering and room service, sporting events and bar lounge. Elements such as content scheduling, network programming and management, as well as hardware monitoring and support are all performed via the ChannelView solution from Mirada Media's office in Anjou. Rotinis can focus on their core competencies without having to worry about managing their digital sign and content. The dynamic setup also allows the owners of this resto-bar to change the content on the screen as often as they like without the added expense of sending someone on site to change a static sign.
Carlo Pansera, Vice President of Operations at Mirada Media said: "Our focus is to expand our reach to small businesses in Canada, more specifically in the Quebec market, by offering an affordable and flexible cost structure for our integrated digital signage solution". Mr. Pansera proceeded, "We are committed to providing assistance to those clients who want to reach their target audiences through affordable cutting-edge technology. After all, digital signage isn't just for the large corporations." Return on investment studies have shown digital signage to be effective in aiding customer recall and retention of displayed information. Today a small-scale retail or restaurant digital signage deployment can be implemented for just a few thousand dollars; a positive ROI may be realized within a very short period of time.
About Mirada Media Inc.
Mirada Media is the leader in digital signage service integration in Quebec. The complete range of its services is composed of hardware sales (screens, media appliance, mounting hardware), a professional installation service, graphic conceptualization and design of advertising and interactive content (Flash animations, video production, illustrations), network programming and scheduling with its ChannelView software, on-going network management (monitoring and technical support). Mirada's expertise extends to digital signage consulting for corporations and marketing planning for digital point-of-purchase advertising. For more information on Mirada Media Inc, please visit http://www.miradamedia.com.
About Rotinis Resto-Bar
Located on Sherbrooke Street in downtown Montreal, Rotinis Resto-Bar offers a casual Italian dining. Connected to the restaurant, clients can find an intimate lounge area to enjoy a few drinks and watch sport events. Rotinis is also the hotel Marriott Courtyard's onsite dinning room and bar. This restaurant was recently purchased by new owners. Open for breakfast, lunch and diner. During the warmer seasons, an out-door terrace is also available. To reach Rotinis Resto-Bar: (514) 844-8855
For more information, please contact:
Mirada Media Inc.
ATTN: Eric Morello - Director of Sales and Marketing
7950 Vauban Street, Suite 201
Anjou (Quebec) H1J 2X5
T: (514) 789-1989
eric@miradamedia.com
http://www.miradamedia.com
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