FLORENCE, KY, February 04, 2012
/24-7PressRelease/ -- Nancy Ficke, General Manager of International Branding, Product Development and Consumer Product Consulting firm Duquesa Marketing announced today that her group has completed design work for the launch of the http://www.MurphyWear.com web-site for their client, Murphy Underwear.
"This site will go on-line to support the unveiling of Murphy Underwear at the Magic Show, Mandalay Bay, Las Vegas, the largest men's fashion trade show in the United States", said Mrs. Ficke. "The product is a revolution in the category of male underwear and offers fit, comfort and technology features never before seen in this space".
"The web-site contains a number of key teaching elements about the unique features of Murphy Underwear", said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. "The proprietary quick-wicking textile weave and the MX-P Anti-Microbial Moisture Barrier Technology separate the garments from any other product on the market and visitors will quickly grasp their significance".
"Murphy Underwear will be introduced at stand 29099 at the Magic Show at Mandalay Bay", said Mrs. Ficke. "Pricing, fashion color assortments, value packages and sales promotions will be presented to the men's retail market and the web-site will be open on February 12".
Duquesa Marketing, an international marketing consulting firm, has assisted businesses large and small, entrepreneurs and inventors in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of customized strategies.
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