/24-7PressRelease.com/ - SAN RAFAEL, Calif. - February 20, 2005 - If you're on a quest to obtain a bottle of Hitching Post Pinot Noir - the wine the Paul Giamatti character gushed about in the Oscar-nominated film "Sideways," Porthos.com., the leading online wine personal shopper service, can help you out. The Bay Area online wine retailer has made an exclusive deal with the Hitching Post winery and is offering a "Wines of 'Sideways' Collector's Case" beginning today.
Hitching Post Pinot Noirs quickly sold out in stores since "Sideways" won a Best Picture Golden Globe award in January. Noting the trend, Porthos founder Hal Oates parlayed his longstanding relationship with Hitching Post and two other renowned Santa Barbara region wineries to secure enough bottles to create an exclusive "Wines of 'Sideways'" collection. This exclusive collection is not available through any other source since they are currently not available in other stores -- and even the wineries' tasting rooms.
Porthos worked with Fox Searchlight studios for "Sideways" last fall, sending Hitching Post wines to film critics nationwide as a promotion for the film prior to its successful launch. With the film's success - and it now being considered a top contender for an Academy Award for Best Picture - sales of Hitching Post and other Pinot Noirs have skyrocketed.
Porthos recently offered a limited edition "Sideways Pinot Noir Collector Case" which featured an exclusive collection of Hitching Post Pinot Noir and Syrah wines, which immediately sold out. Oates made a deal with Hitching Post to obtain additional inventory and added six more bottles from the Sanford and Fess Parker wineries, both in Santa Barbara, to create the "Wines of 'Sideways'" collector's cases.
"We've been proclaiming the thrilling experience of Hitching Post and other Santa Barbara wines for year," said Oates. "It's ironic that the 'Sideways' film success is bringing recognition to these wines just as they happen to be releasing their best two vintages ever. The 2002 and 2003 Pinots are stepping up in quality and elegance just at the right time. I want to send a DVD of this film to every American wine collector who still thinks Pinot is a 'wimpy' grape!"
Customers who are interested in purchasing the "Wines of 'Sideways' Collector's Case" or any of Porthos' wine discoveries can log on to http://www.porthos.com or call 1-866 PORTHOS.
Porthos is the leading online wine personal shopper service, dedicated to discovering and sharing some of the most exciting new wines available from California and around the world. Established in June, 2000 in Sausalito, California by a team of wine lovers with decades of experience in the wine and hospitality industries, Porthos' vision is to introduce you to a consistently excellent wine experience through our association with a wide range of wineries, and to establish long-term relationships with our customers by offering rare, boutique and top mainstream wines at great prices, as well as providing exclusive "tasting notes" with background information on each wine and suggestions for the perfect foods to complement your selection. Visit Porthos at http://www.porthos.com or by calling 1-866-PORTHOS.
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