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All Press Releases for October 15, 2008 »
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EAST VALLEY BOUTIQIUE CELEBRATES FASHION SEASON WITH SIX SAVVY 'IT LIST' TRENDS, EXCLUSIVE VIP SOIREE
Brass Heart Showcases New Fall Designers, Unveils Storefront Makeover on October 24, 2008 Preview 
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    MESA, AZ, October 15, 2008 /24-7PressRelease/ -- As the fall season descends upon the Valley of the Sun, Brass Heart, a fashion forward women's clothing and accessories boutique, is celebrating the cooler temperatures and the 'It List' of fashion finds with the third annual Fall Fashion Cocktail Affair on Friday, October 24 from 7pm to 9pm. The event will take place in the newly refreshed store and will feature updated designers, two trunk shows and a first look at the must-have trends.

Always at the hub of the latest fashions, Sarah Greene, owner of Brass Heart, put together her 'It List' for the new season of style and gives her recommendations to pull off the trendy looks in a multitude of ways.

"This season brings lots of functionality and comfort. Color tones are deeper with regal purples, rich reds, and burnt oranges," says Greene. "Don't be afraid to be a little daring this fall and put on your most glamorous outfit with confidence."

Greene recommends these Six Savvy It List fashion do's for the fall season:

Grandpa Cardigans: Who knew he was such a fashionista? Wear over cropped jeans or leggings for casual comfort or pair with an oversized shirt and plaid patterns to go a little preppy. Layering the cardigan on top not only makes the look stylish, but it's a relaxed fit.

Scarves: A perfect blend of style and function, this accessory piece can be worn in numerous ways and is the perfect accent to any outfit. Add a little splash of color into the mix for weekend fun or stay with warm tones for a sophisticated work look.

High-Waist Skirts: The hourglass shape just got a whole lot sexier with this fall trend. Dress it up with a loose, off-the-shoulder top and colorful, high-heeled pumps or pair with a tank and blazer for a more refined look. The knee-length cut give a subtle, but chic texture will elongate the legs for a must-have, figure flattering fashion.

Vests: This season's 'comeback kid' gives any ensemble new life and is one of the most versatile trends seen on the runway—mix it with pants and skirts or even layering over a simple dress can create the look of a waistline. Pairing the menswear-inspired vest with wide-leg pants makes for a very flattering silhouette.

Trouser Denim: This season's denim has a more tailored taste—adding dressier, primitive pieces to the wardrobe. The trouser hits higher on the waist right below the belly button and finishing with a wide leg from the knee down and looks fabulous with a tucked-in shirt or fitted blouse.

Short Sleeve + Sleeveless Sweaters: Perfect for the Arizona weather, these sweaters look great when worn with a jewel-toned camisole, dark pair of jeans and flats. Keep the accessories simple and chic when styling and don't be afraid to be bold with patterns and color choices.

Examples of these trends will be displayed at the Fall Fashion Cocktail Affair and guests will have the opportunity to receive personal styling that compliments their wardrobe and lifestyle from the Brass Heart experts. In addition, attendees will have the first chance to see the new designers, such as Raven Denim, Genetic and Voom, the boutique will be featuring.

The event will be open to VIP guests at 6pm and to the fashionable public at 7pm. Interested parties are requested to RSVP to either rsvp@brassheart.com or 480-558-4391. Brass Heart is located at 3426 East Baseline Road #110, Mesa, Arizona 85204, in the Dana Park Shopping Center.

Sarah Greene is available for interviews and hi-res photos are available upon request. For more information about the event or media inquires, please contact The Onyx Agency at 480-941-3713 or brassheart@theonyxagency.com. The Brass Heart Flickr page can be viewed at: http://flickr.com/photos/31267737@N03/page1/.


About Brass Heart:
Brass Heart is a privately owned Arizona-based women's clothing and accessories boutique that specializes in offering a wide range of the latest designers that appeal to a variety of clients—from the funky, downtown trendsetters to hip mothers to eclectic sophisticates. Owner Sarah Greene opened the store in Mesa, Arizona to cater to the burgeoning East Valley market of female shoppers with discriminating tastes. Brass Heart represents over 20 high-end fashion designers ranging from T Bags to True Religion Denim to Free People. The company is positioned to expand to other markets and introduce new concept stores.

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