/24-7PressRelease/ - November 03, 2007 - easyVan, the low cost van rental service from easyCar that provides van hire from more than 120 convenient locations throughout England, Wales, Scotland and Northern Ireland, has been working with Sign*A*Rama Northampton to brand 80 Mercedes Vito vans for easyVan.com.
The vans feature vinyl graphics in
easyVan's eye catching orange livery. All the graphics were prepared at the Northampton store before being applied at a transit centre in Tilbury Docks.
The vinyl used for the project was supplied by Doro Tape Ltd from Ritrama's L100 range. Of the 33 colours in the range, the orange proved to be the perfect match for the easyVan insignia. Doro Tape Ltd was also able to work within the extremely tight supply deadline for the project.
Mike Cook, from Sign*A*Rama Northampton says:
"The biggest challenge with this project was logistics. We had just two days to fit all 80
rental vans whilst at the dockside location before their distribution to depots countrywide. Our solution was to prepare the graphics in advance, and then a team of six of us worked systematically to apply the graphics to half a dozen vans at a time, until the project was completed."
The branding was a complete success as easyVan's Marketing Director John Sinke comments:
"We are delighted with the way in which Sign*A*Rama Northampton rose to the challenges posed by this project. We had an extremely tight deadline which they met and all 80 vans are now in service with Northgate plc, easyVan's partner and main supplier. "
easyVan.com is the new low cost
van hire service from Stelios and easy.com. Born from the rapid expansion of easyCar.com, easyVan.com focus solely on delivering value for
van rental throughout the UK. The easyVan offering is working in partnership with Northgate plc, the UK's largest van leasing and hire company.
easyVan is one of several easyGroup companies founded by Greek entrepreneur Stelios Haji-Ioannou. The easyGroup includes several well known companies such as easyJet, easyInternetcafe, easyCar, easyPizza, easyJobs and easyMusic amongst others.
About easyVan
easyVan
http://www.easyvan.com/ is a low cost van rental partnership between Northgate plc and easyCar providing van hire from more than 120 convenient locations throughout the United Kingdom, including England, Wales, Scotland and Northern Ireland. They provide a large range of vans which are ideal for moving house or making large deliveries.
PR Contact:
John Sinke
42-43 Gloucester Crescent
London
NW1 7DL
M: +44 (0) 77 383 494 50
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