MIAMI BEACH, FL, November 21, 2008
/24-7PressRelease/ -- Miami-based fitness brand elements has entered into a deal with prestigious development firm Feher & Feher in Mexico to launch the upscale brand in the Latin American markets. Considered one of fastest-growing economies in the world and the forefront of the lifestyle industry, entry into Latin America will significantly expand elements' global reach within the fitness category.
"Our Miami headquarters and multi-lingual staff uniquely position elements to lead and support growth in Latin American countries. We believe that Latin America is the next great growth area for the fitness industry and are working closely with global partners such as IHRSA to ensure that the brand can develop quickly in strategic locations," said elements brand director, Christopher Palumbo.
elements already has franchises in development in several world markets such as India, Canada, and Eastern Europe. The brand continues to expand into lucrative international fitness markets and strengthen global ties. The elements international franchise division is also currently in talks to announce signature clubs in Kuwait, Dubai, Australia, and nearly every major city of Canada by the end of the year.
Palumbo states, "U.S. fitness brands do extraordinarily well with international consumers. It is the theory that 'geography builds credibility'. By partnering with elements , these international locations will build fast credibility and association."
The elements fitness brand differs from other health club providers with its balanced approach to a healthy lifestyle: body, beauty and mind. Relying on expert guidance and support, elements creates a platform for women to come together in an environment of health and wellness. The brand also features an online magazine and media channel, elements living, a full-service interactive diet program, BalanceD , and a full retail line.
Teaming with elements in this expansion into Latin America is the international franchise agency Feher & Feher. The Mexico-based firm will assist in the translation of websites and manuals into Spanish and Portuguese, as well as work with elements on local cultural marketing translation and international franchise consultation.
For more information about elements' expansion into Latin America, please contact James Ontko at 786.363.4213 or james.o@elementsforwomen.com, and visit http://www.elementsforwomen.com, http://www.elementsliving.tv and http://www.feherandfeher.com.
About elements
elements is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness and weight loss services throughout a network of wholly-owned, as well as franchised health clubs, as well as related diet and wellness services. elements has appeared in Forbes Magazine online, and has attracted international attention with its technologically advanced Smart Workouts, dynamic Group Workout series and the launch of its new online diet program, BalanceD . Over 45 locations are now under development in the U.S., as well as international expansion to Bombay, Dubai and London.
CONTACT: James Ontko
(786) 363-4213
james.o@elementsforwomen.com
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