LOS ANGELES, CA, July 02, 2014 /24-7PressRelease/ -- Film Financier Elliott Broidy is showing that racing movies don't have to use big budgets to draw a broad audience. With his movie 'Snake & Mongoo$e', viewers of all ages get a snapshot of American history, culture and drama. The indie film is changing common views that racing movies must cater to a niche audience or rely on special effects to succeed.
A car enthusiast himself, Investor Elliott Broidy joined forces with his wife Robin and Director Wayne Holloway to help produce the movie.
'Snake & Mongoo$e' tells the story of how a racing rivalry changed American culture. Don 'The Snake' Prudhomme and Tom 'The Mongoo$e' McEwen battled each other on racing tracks in the 1970's. The pair also formed an unlikely friendship off the track. Art Spear, a Mattel Executive, saw the marketing potential in their story. The iconic brand of 'Hot Wheels' toy cars was then born. Sports marketing and athlete endorsements all have roots in the Mattel deal.
Film producers used social media to generate buzz in spite of a low budget. Executive Producer Elliott Broidy used a similar model to achieve success for the award winning film, 'Sugar', which also earned a screening in front of Congress. High octane clips of stunning cars hurdling down the track quickly gained followers across social platforms. The grainy footage from was chosen over recreating the racing scenes.
Production staff felt the archives were more authentic and helped them focus on plot development. Faced with a limited budget, the videos were also cost efficient.
With a loyal following, 'Snake and Mongoo$e' premiered in Indianapolis during U.S. Nationals in August, 20131. Prudhomme and McEwen were mobbed for autographs at screenings across the country. Their 'Cuda' and 'Duster' funny cars drew rabid fans nearly 4 decades after last racing. The vehicles later sold for a hefty price tag at the Barrett Jackson Auction in January, 20142. Each of these events helped create improbable success for the movie.
Moviegoers with all levels of interest in racing were drawn to premiere events. Actor Noah Wyle, who plays Art Spear, noted he accepted the role based on fond memories of 'Hot Wheels'. Wyle stressed he is not a racing fan otherwise.
Despite a limited budget; 'Snake & Mongoo$e' has brought racing films into the mainstream.
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