LOS ANGELES, CA, August 16, 2014 /24-7PressRelease/ -- The film is dedicated to the National Hot Rod Association (NHRA) and depicts the 1960's era of professional drag racing. The heated rivalry between racers Don "the Snake" Prudhomme (played by Jesse Williams) and Tom "the Mongoose" McEwen (played by Richard Blake) take a turn to attain an unthinkable sponsorship from Mattel's "Hot Wheels."
A car fanatic himself, Broidy teamed up with his wife Robin and Directory Wayne Holloway to present the honest story behind professional drag racing, at a time when drivers had to spend their $500 winnings on gas for the next race. The film was able to openly display the unglamorous life of a racer, in addition to how the Snake and Mongoo$e rivalry altered the professional sports world through corporate sponsorships. The undeniably popular "Hot Wheels" toy cars were created by Art Spear (played by Noah Wyle), a Mattel Executive, because of the duel between racers, and remain an iconic toy even to today's children.
'Snake and Mongoo$e' broke the mold by using both old and new film clips from the races without special effects, and audiences were thrilled with the results. In fact, the film made debut history at the renowned annual Barrett-Jackson auction in Scottsdale, Arizona in January 2014. "I'm honored that Barrett-Jackson has chosen 'Snake and Mongoo$e' as the first film to ever screen at their auction," Broidy announced.
Because of the low budget for the film, social media was the fundamental tool to spread the word, but this did not deter the film's success. As a matter of fact, both of the legendary racing vehicles from the film, "Cuda" and "Duster," increased the prosperity of the film, and were sold to fans at the Barrett-Jackson auction. Fans also swarmed Prudhomme and McEwen for autographs at screenings across the country, showing their dedication to the sport and the racers even decades after it ended. Overall the film was a great success, and brought back the enthusiasm for old school drag racing.
In addition to the success of 'Snake and Mongoo$e," Mr. Elliott Broidy, Chief Executive Officer for Broidy Capital Management, has another film set to debut in September 2013 called 'Sugar.' The film is based in Los Angeles where Broidy lives, and tells the true story of a young woman who ends up homeless after her family dies in a heartbreaking car accident.
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