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Elliott Broidy's Film 'Sugar' is Still Gathering Success

Since its debut in September 2013, 'Sugar' has become a wild success, winning the 'Film Heals Award' at the Manhattan Film Festival in addition to a congressional screening on Capitol Hill last June.
    LOS ANGELES, CA, August 28, 2014 /24-7PressRelease/ -- Elliott Broidy's indie film 'Sugar' is still relevant, almost one year later. Based on the true story of Rotimi Rainwater, the film depicts the life of a young girl that becomes homeless after losing her family in a tragic car accident.

Although homelessness is not an easy topic to talk about, 'Sugar' was an important film for executive producer and CEO Elliott Broidy and his wife, Robin Broidy. With children of their own, they understand the impact that homeless youth will have throughout their lives if they don't get the support they need early on. In fact, one of the film's many objectives included raising enough funds to serve at least 10,000 meals to Los Angeles homeless youth.

Even though minimum wage is slowly increasing across the country, it still isn't enough to keep people off of the streets. "If you're making minimum wage, you're really not making enough anywhere in the country for housing," said Nan Roman, president of and CEO of the National Alliance to End Homelessness. With the United States population continuing to grow, and homeless rates not budging, the film spoke to a variety of influential individuals.

A few key Hollywood actors also realized the importance of the film, and graciously appeared on screen, such as Shenae Grimes from 'Beverly Hills 90210,' Marshall Allan from 'True Blood,' and Corbin Blue of 'One Life to Live.' Because Rainwater truly did experience homelessness for about a year after returning from the Navy, the depictions are true, raw, and engage in the viewer to what it is really like to experience living on the streets.

Broidy, CEO of Broidy Capital Management, was able to fund this project, bringing it to fruition with director Rotimi Rainwater. As a longtime Los Angeles native and philanthropist, the financial backing Broidy provided was another way to tie in his other charitable work with organizations such as Lauren's Kids Foundation, the Council of Guardians of Aviva Family and Children's Services, and the Young Presidents' Organization.

Over 5,000 homeless youth die each year from being on the streets, and almost 30% of homeless youth are under the age of 18. 'Sugar' has helped to enlighten the public, and those in congress, about what is really happening in America, and Elliott Broidy is still relentlessly working to improve these conditions.


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