PALO ALTO, CA, February 26, 2009
/24-7PressRelease/ -- Email marketing firm Boomerang.com today announced that its email hosting tool, BlastWizard, won the 2008 "Best Mass Email Tool" from salesforce.com, inc., the popular customer relationship marketing service provider. Email marketing expert David Kearney expressed gratitude for the award and welcomed small business owners to enroll in a free trial of BlastWizard, a product and service customizable to their needs.
"Boomerang is pleased that users' satisfaction levels prompted a popular provider of CRM tools to award BlastWizard with this distinction," said Kearney. "Any small business owner understands the value of individualized service. Often missing from the service mix of email hosting solutions, one-to-one attention to clients is a hallmark of Boomerang's. Users may integrate BlastWizard with widely used email applications and databases or further customize it to create email applications of their own, and Boomerang's experts help at every step."
A veteran of MIPS Computer Systems and now CEO of Boomerang (http://www.boomerang.com), Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.
In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool":
http://www.salesforce.com/campaigns/appexchange/winner_best_app_2008.jsp
Noting the high ratings, Kearney directed small business owners to BlastWizard's free trial, which features a Total Satisfaction Guarantee from Boomerang:
http://www.boomerang.com/Info/satisfaction-guarantee
Several companies offer small business email marketing tools. Among them, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients:
http://www.boomerang.com/Page/HowItWorks.aspx
Furthermore, Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
"Experience with companies of many sizes, including the very largest, has honed BlastWizard into a truly adaptable tool for email marketing," said Kearney, who encouraged readers to learn more by watching video about Boomerang at the company's website:
http://www.boomerang.com/Page/TakeATour.aspx
"Small business owners who need email hosting tools can really benefit from a provider that has experience with enterprise clients," Kearney concluded. "Unlike the competition, Boomerang has that kind of legacy knowledge, which yields effective, targeted email marketing campaigns for small business."
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog: http://blogs.boomerang.com/
About Boomerang
Boomerang (http://www.boomerang.com) helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com:
http://www.salesforce.com/appexchange/detail_overview.jsp?NavCode__c=&id=a0330000004mMgNAAU
Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media may contact either of the following individuals:
David Kearney
CEO of Boomerang
2450 Embarcadero Way
Palo Alto, CA 94303
dk AT boomerang DOT com
PHONE (direct): 650-798-1005
PHONE (main): 650-798-1000
FAX: 650-688-4303
http://www.boomerang.com
http://blogs.boomerang.com
Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner AT STETrevisions DOT com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com
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