PALO ATLO, CA, March 10, 2009
/24-7PressRelease/ -- For potentially strong returns on investment for marketing dollars during a recession, email marketing expert David Kearney encouraged small businesses to adopt email campaigns. Recent research has shown that consumers' receptivity to permission-based email marketing is growing, noted Kearney, CEO of email marketing firm Boomerang.com (http://www.boomerang.com), whose email hosting tool, BlastWizard, received the 2008 "Best Mass Email Tool" from salesforce.com:
http://www.salesforce.com/appexchange/detail_overview.jsp?NavCode__c=&id=a0330000004mMgNAAU
"Small businesses looking for ways to market their products and services on limited, recession-strapped budgets ought to consider email marketing as a viable option," said Kearney. "Permission-based email campaigns have the potential to yield a substantial return on minimal investment, a benefit that recessionary economic circumstances demand. The key is to select an email hosting tool that adapts readily and easily to a small business' particular needs."
A veteran of MIPS Computer Systems and now CEO of Boomerang, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.
The average number of companies whose emails that targeted recipients indeed opt into receiving has risen to 10 per consumer after holding at nine for several years, according to View from the Inbox 2009, a report by database marketing agency Merkle Inc. Additionally, 53 percent of consumers this past year have added at least one company to their address books to ensure that the sending organization's emails land in their inboxes, the same report revealed.
Citing consumers' apparent receptivity to email marketing communication, Kearney encouraged small business owners to employ an email campaign tool that best achieves their objectives. Boomerang is therefore offering a free trial of BlastWizard, its customizable email tool for small business:
http://www.boomerang.com/Info/satisfaction-guarantee
In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool":
http://www.salesforce.com/campaigns/appexchange/winner_best_app_2008.jsp
Several companies offer small business email marketing tools. Among them, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Furthermore, Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
"One of the primary concerns for any small business embarking on an email marketing campaign is the utility and adaptability of its mass email tool," said Kearney, who encouraged readers to learn more by watching video about Boomerang at the company's website:
http://www.boomerang.com/Page/TakeATour.aspx
Kearney concluded, "An emailing tool that has a proven track record and the benefit of a backing company with enterprise experience will go much further in helping small businesses achieve their email marketing goals."
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog: http://blogs.boomerang.com/
About Boomerang
Boomerang (http://www.boomerang.com) helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com:
http://www.salesforce.com/appexchange/detail_overview.jsp?NavCode__c=&id=a0330000004mMgNAAU
Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media may contact either of the following individuals:
David Kearney
CEO of Boomerang
2450 Embarcadero Way
Palo Alto, CA 94303
dk AT boomerang DOT com
PHONE (direct): 650-798-1005
PHONE (main): 650-798-1000
FAX: 650-688-4303
http://www.boomerang.com
http://blogs.boomerang.com
Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner AT STETrevisions DOT com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com
---
Press release service and press release distribution provided by http://www.24-7pressrelease.com# # #
- blastwizard, boomerang, boomerang.com, business, campaign, email, emailing, expert, for, marketing, mass, salesforce.com, small, tool
Other Press Release Headlines:
