PALO ALTO, CA, March 19, 2010
/24-7PressRelease/ -- Boomerang.com, SFDC award-winning provider of b2b email marketing solutions, has announced a limited-time "halvsies" program whereby any member of the salesforce.com community that signs up for a monthly plan to use BlastWizard will receive half off the cost of the first two months. All the aspiring subscriber must do is to enter the promotional code of "HALVSIES" after clicking on the "Get It Now" button at Boomerang's profile on salesforce.com.
"Users of salesforce.com consistently rate BlastWizard a superior email hosting tool for their needs," said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. "That's the kind of user confidence that emboldens Boomerang to extend this kind of offer to the SFDC community."
Monthly plans for BlastWizard, voted by users of salesforce.com as the "Best Mass Email Tool" for SFDC integration in 2008, run as low as $9.95 per month. BlastWizard 7.1, the latest version of Boomerang's product, improves SFDC integration by making email job scheduling faster, eliminating the timing out that accompanies the wait for larger recipient lists to load.
BlastWizard 7.1 features several further performance enhancements:
· Faster SFDC integration to optimize list creation and job setup
· Added capabilities to merge custom field data into the email
· Functionality for users to share their BlastWizard accounts with their colleagues or to keep their templates, reporting and/or billing separate
· Integration with SlingShot News, Boomerang's automated newsletter service
Anyone may follow Boomerang on Twitter @boomerang_com, and members of LinkedIn are welcome to join Email Marketing Tips, the company's group there. Additionally, Boomerang regularly posts valuable email marketing advice to its Email Marketing Tips blog. Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media and anyone else interested in learning more about Boomerang may contact:
Sandra Watters
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
FAX: 650-688-4303
boomerang.com
blogs.boomerang.com
This SEO news release is a product of STETrevisions.
Brent W. Skinner
President & CEO, STETrevisions
BrentSkinner AT STETrevisions DOT com
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